Billboard to Host Exclusive Pre-Coachella Event: The Arrival

Billboard is bringing back its invite-only event, 'The Arrival,' to Indio, California on April 9th. This gathering serves as a pre-Coachella kickoff for musicians, executives, and fans.

Lineup Features Louis The Child and Jonas Blue

Electronic Music Takes Center Stage

The event will showcase a lineup of electronic artists, including the acclaimed duo Louis The Child. They are expected to perform a mix of their popular tracks like “It’s Strange” and “Better Not,” as well as previewing music from their upcoming second studio album, set for release later this year.

Global artist Jonas Blue will also perform, delivering his signature groovy house sound, including his 2025 hit “Edge of Desire.” Additional artists are scheduled to perform throughout the evening, with announcements forthcoming.

Experiences Beyond the Music

Attendees can enjoy a curated menu from Jimmy John’s Dream Rotation, alongside VIP experiences offered by the supper club Mary Lou’s, known for its locations in Palm Beach, Miami, Montauk, and Aspen.

The Arrival aims to foster connections among media, music, and entertainment professionals before the three-day Coachella festival. Previous events have hosted notable guests including Charli xcx, Sydney Sweeney, Saweetie, Halsey, and Paris Jackson.

Sponsors and Partnerships

The event receives support from sponsors including Skechers U.S.A., Inc, FanUp, Buldak Ramen, Bandero Tequila, Adobe, Blind Lemon Hard Lemonade, The Beast, Haku Vodka, 196 Vodka Seltzer, Voss Water, and Monster Energy. Beauty experiences will be provided in coordination with ESW Beauty, PanicPanties, Fazit, and Clutch Glue.