The release of ‘The Devil Wears Prada 2’ has sparked nostalgia for those who experienced the distinctive culture of British Vogue in the early 1990s.

A World of Unspoken Rules

While not mirroring Miranda Priestly’s direct authority, the magazine operated under a complex system of unspoken rules and status symbols. Employees were expected to instinctively understand current trends – differentiating between ‘white hot’ and simply ‘current’ – and actively acquire the symbols of belonging.

The Importance of Appearance

This meant carefully curating their appearance, lifestyle, and social circles. The job extended beyond the magazine’s pages; it was about embodying the Vogue aesthetic and consistently demonstrating a certain ‘Got It’ factor.

A Different Era

The atmosphere was significantly different from today’s wellness-focused culture. Exercise was largely absent, with navigating Manolo Blahnik heels considered sufficient physical activity.

Slimness was the norm, achieved through stress, skipped meals, and a rejection of indulgence. Being a sample size (8-10 at the time) was a significant status symbol.

Scrutiny and Style Codes

Every aspect of an employee’s appearance was scrutinized upon entering Vogue House. Hair was particularly important, with a bob considered a social misstep, and regular visits to top stylists were essential.

Clothing choices followed influential fashion editors, favoring white shirts with tailored trousers and, crucially, authentic designer shoes – Manolos, Patrick Cox loafers, or Gucci loafers.

The Pursuit of Luxury

Resale or vintage shopping was unheard of; sample sales were fiercely competitive, with staff prioritizing them over holidays or even hospital stays to secure coveted items. The early 90s predated the ‘It bag’ phenomenon, but a Chanel 2.55 bag remained a timeless status symbol.

Grooming, beyond hair, wasn’t a major focus, and cosmetic procedures were still years away. Stylist Isabella Blow was known for her signature scarlet lipstick.

Unexpected Trends

Surprisingly, Christian Dior’s Eau Sauvage eau de toilette for men was a popular choice. The pursuit of status extended beyond possessions, encompassing a lifestyle of constant awareness and striving to maintain a position within Vogue’s exclusive world.

These memories serve as a reminder of a bygone era in fashion publishing, characterized by its intense pressure, unwavering dedication to style, and a unique set of unspoken rules.