Beauty enthusiasts, rejoice! ICONIC London's Payday Sale is here, offering 30% off all products until June 1, 2026. The star of the show is the Prep-Set-Glow Mist, a hydrating setting spray that's been making waves with its ability to deliver a lit-from-within glow.

The $30 million glow-up

With its formula featuring light-reflecting mica pearls, cucumber and chamomile exxtracts, and antioxidants from green tea and vitamin E, the Prep-Set-Glow Mist is a game-changer for anyone looking to achieve a natural dewy glow. And at just £18.20, it's a steal!

Why 4,000 unsold units became the prize

The Prep-Set-Glow Mist has been flying off the shelves, with users raving about its ability to keep makeup in place all day while delivering a radiant finish. And with its multi-use formula, it's not just for your face – you can also use it on your body for an all-over glow.

An echo of Sydney's 2024 institutional buy-up

ICONIC London's Payday Sale is a nod to the brand's commitment to making high-quality , skin-friendly products accessible to all. And with its vegan and cruelty-free formula, you can feel good about what you're putting on your skin.

Who is the beauty buyer?

While the brand hasn't revealed the identity of the unnamed buyer behind the sale, one thing is clear – they're making a big splash in the beauty world. And with the Prep-Set-Glow Mist at the forefront, it's no wonder why.

What auditors flagged in the May filing

According to the report, the sale includes other top products like the Underglow Blurring Primer and the Matcha Melting Cleansing Balm at similarly reduced prices. but don't wait – the sale is only on until June 1, 2026, so act fast to get your glow on!

Broader context: A summer of glow

The Prep-Set-Glow Mist is just the beginning of a summer of glow,with ICONIC London's Payday Sale offering a chance to score top products at a discount. And with its focus on skin-friendly, vegan, and cruelty-free formulas, it's a win-win for beauty enthusiasts and the planet alike.

Open questions: Who's behind the sale?

While the brand hasn't revealed the identity of the unnamed buyer behind the sale, one thing is clear – they're making a big splash in the beauty world. And with the Prep-Set-Glow Mist at the forefront, it's no wonder why.