NFL legend Tom Brady has reportedly ended his professional relationship with his personal public relations representative. This development comes as the publicist's firm, Jonesworks, finds itself entangled in recent public drama involving celebrities Blake Lively and Justin Baldoni.

Brady's Shift in Public Relations Strategy

Parting Ways with Jonesworks

Multiple sources have confirmed that Brady is no longer working with Stephanie, who was associated with the firm Jonesworks. An insider stated simply, “He’s no longer with Stephanie.”

This separation follows a period over the summer where Brady reportedly met with several other prominent public relations professionals. However, the seven-time Super Bowl winner appears to be moving in a different direction regarding his personal representation.

Taking a Hands-On Approach

Brady has reportedly adopted a more direct, hands-on strategy for managing his public image. A source familiar with the star indicated that Brady now manages matters internally, utilizing a small, dedicated team.

Furthermore, it is understood that Brady has established a “family office.” This structure likely supports his various business endeavors, including his role as a lead football analyst for Fox Sports.

Industry Speculation and Ongoing Partnerships

Denials Regarding Jonesworks' Involvement

Despite reports of Brady's departure, some sources are pushing back against the narrative that Jonesworks is entirely off his team. One insider insisted that the PR expert is still collaborating with Brady on specific projects.

This ongoing work reportedly covers joint ventures and marketing and public relations efforts for shared partners. For example, both Brady and the publicist are noted as investors in the sports apparel brand NOBULL.

Context of Industry Chatter

Some industry observers suggest that the current chatter surrounding the split might stem from professional disagreements related to the recent controversy involving Blake Lively and Justin Baldoni. However, other reports have previously denied such connections.

It is confirmed that WME continues to handle deal-making for the football icon.