ShareAScan QR Code Clothing Debuts in Emmy Gift Bags Starting at $19
ShareAScan prints unique QR codes on T-shirts, hoodies, hats and mugs that link to dynamic digital profiles owners can update anytime. The startup's merchandise appeared in 78th Emmy Awards gift bags.
ShareAScan QR Code Clothing Debuts in Emmy Gift Bags Starting at $19 ShareAScan prints unique QR codes on T-shirts, hoodies, hats and mugs that link to dynamic digital profiles owners can update anytime. The startup's merchandise appeared in 78th Emmy Awards gift bags. ShareAScan, a startup that prints unique QR codes on clothing and merchandise, placed its products in gift bags distributed around the 78th Emmy Awards. The gift bags went to nominees, presenters and performers at the ceremony. The company was founded by sisters Kailey and Shara Zuckerman. Kailey is still in high school. The two co-founders showed off QR-enabled shirts designed to turn a quick scan into a digital connection. The basic idea behind the technology is simple.ShareAScan Dynamic QR Code TechnologyShareAScan prints a unique QR code on products such as T-shirts, hoodies, hats, mugs and other merchandise. A person scans the code using the camera already built into a smartphone. No special scanning app is required. The interesting part happens behind that code.Instead of permanently tying the printed QR code to one piece of content, ShareAScan lets the owner change what appears later. The physical code stays the same while the digital experience behind it changes.For example, someone could use a shirt to share a portfolio at a conference and later update the content to promote a project or event. The company describes its technology as a patent-pending platform connecting physical products with dynamic, user-controlled digital identities. Its September announcement says a single product can become a changing introduction, portfolio, personal message or business card. That makes the concept more interesting than simply printing a website address across your chest.A T-shirt has always been able to tell you something about the person wearing it. Maybe it shows a favorite band, sports team or funny message. Now, it can potentially open an entire digital profile. Scan a code with your smartphone and you can see whatever experience the owner has chosen to share.That might include text, photos, video, music, a portfolio, social content or information about a business. The shirt itself does not contain a battery, Bluetooth connection or hidden computer. The technology starts with a printed QR code and the web platform behind it. So could the next connected device actually be something you wear?Real World Uses for ShareAScanThe idea recently made its way to the Emmys. There are plenty of ways people could use this. A business owner could wear a shirt that introduces a company. A creator could share recent work.Someone at a conference could use it as a digital introduction. A musician could share new content or an organization could promote an event. Because the material behind the QR code can change, the same physical product can serve different purposes over time. ShareAScan says purchases start at $19 and current customers do not pay an ongoing subscription fee.ShareAScan Privacy and Data PolicyThe company also tells CyberGuy that customers who buy under the current model will not later face a subscription charge even if its terms change for future customers. That gives the physical product something most ordinary clothing never had before: content that can keep changing after you take it home. ShareAScan tells CyberGuy that scans are anonymous.The company says it collects no information about the scanner unless an owner's access restrictions require it to check whether that scanner is allowed to view the content. ShareAScan also says it does not currently give the wearer scan analytics. In other words, wearing one of these products does not give you a dashboard showing who walked by and scanned your code.The company says owners can choose who gets access to their content and can completely delete their account and associated data. However, there is still another side to privacy: what you decide to reveal. If you make your full name, workplace, photos, social accounts or other personal information publicly available, someone who scans you may learn quite a bit. That is why anyone using connected clothing should think carefully about what they share.ShareAScan Malicious Link SecurityCan a ShareAScan QR code send you to a malicious website? This required an important clarification from the company. ShareAScan tells CyberGuy that its QR codes cannot point directly to an outside website. Instead, scanning the code first opens the experience hosted through its platform.However, content within that experience can include links. The company says it scans uploads for malicious links, phishing links, pornography and other inappropriate material. It also says people review flagged material. ShareAScan acknowledges that its screening cannot catch everything.That makes its setup different from a random QR sticker that directly sends your browser to an unknown website. Even so, you should never treat every QR code as automatically safe simply because scanning has become second nature. Scammers have long used QR codes in phishing schemes designed to steal passwords, financial information and other personal data. In a fresh warning published Sept. 3, the agency again advised people to inspect the destination before opening a QR link.ShareAScan Age Requirements and SafetySo the familiar security advice still applies whenever you pick up your phone to scan something. Connected clothing could naturally catch the attention of younger users, especially when it links fashion with social content. ShareAScan tells CyberGuy that account holders must be at least 18 years old. At the same time, the company acknowledges that an age requirement cannot completely stop someone who is determined to use the platform.Still, the bigger story goes beyond an awards-show gift bag. It is another example of physical products gaining a digital layer that can change long after you buy them. The shirt itself does not contain a battery, Bluetooth connection or hidden computer.
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