Hershey Reverts to Classic Reese's Recipes

Hershey announced Wednesday that it will return to classic recipes for all Reese’s products starting next year. This decision comes after public concerns and criticism regarding recent changes to ingredients in some of its confectionery items.

Grandson of Founder Voices Concerns

The shift follows a public letter from Brad Reese, grandson of H.B. Reese, the inventor of Reese’s Peanut Butter Cups. Reese questioned Hershey’s commitment to quality and trust while using cheaper ingredients in some products.

The Controversy Explained

Traditionally, Reese’s Peanut Butter Cups have been made with real milk or dark chocolate and peanut butter. However, a portion of Hershey’s and Reese’s products, such as mini Easter eggs, had begun using a coating with a reduced chocolate content.

Additional Product Updates Planned

Hershey also announced other planned changes to its product portfolio for next year. These include transitioning to natural colors and enhancing the recipe for Kit Kat bars to create a creamier texture.

Increased Investment in Research & Development

The company intends to increase its research and development funding by 25% in the coming year. “Hershey is committed to making products consumers love and that means continually reviewing our recipes to meet evolving tastes and preferences,” Hershey stated.

Background on Reese's and Hershey

Brad Reese’s letter, posted on LinkedIn on Valentine’s Day, directly challenged Hershey’s branding as a symbol of quality. He asked, “How does The Hershey Co. continue to position Reese’s as its flagship brand…while quietly replacing the very ingredients that built Reese’s trust in the first place?”

H.B. Reese, who previously worked at Hershey, founded his own candy company in 1919 and invented Reese’s Peanut Butter Cups in 1928. His six sons later sold the company to Hershey in 1963.

Hershey acknowledged making some recipe adjustments, citing a desire to innovate and meet consumer demand. Rising cocoa prices have also prompted manufacturers, including Hershey, to explore ways to utilize less chocolate in their products.