Luxury Daily has announced the opening of nominations for its prestigious 2021 Luxury Awards. These annual awards recognize outstanding achievements in the luxury industry across six key categories: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year, Luxury Researcher of the Year, and Luxury Personality of the Year.

Recognizing Excellence in a Changing Landscape

The 2021 honors will acknowledge exceptional strategic, tactical, and creative thinking demonstrated by luxury brands, retailers, agencies, publishers, and researchers throughout the 2021 calendar year. A key consideration for this year’s awards will be how brands and retailers adapted to and responded to the challenges presented by COVID-19 lockdown measures and their impact on consumer outreach.

Award Categories and Nomination Requirements

Winners will be announced in December. Each category has specific nomination requirements:

Luxury Marketer of the Year

  • A 500-word document outlining the brand’s marketing efforts and why they merit consideration.
  • Details on strategic thinking, tactics, campaigns, execution, and results.
  • CMO’s name, email, and phone details.
  • Two quotes from the CMO addressing the driving forces behind the 2021 marketing strategy and the challenges it aimed to address.
  • Five high-resolution color JPEGs and links to relevant videos.

Luxury Retailer of the Year

  • A 500-word document detailing the retailer’s marketing, media, and retail efforts.
  • Information on strategic thinking, tactics, campaigns, execution, and results.
  • CMO’s name, email, and phone details.
  • Two quotes from the CMO on the drivers of the 2021 strategy and the challenges addressed.
  • Five high-resolution color JPEGs and links to videos.
  • Eligibility is limited to companies primarily engaged in luxury retail.

Luxury Agency of the Year

  • A 500-word document showcasing the agency’s work for luxury clients.
  • Minimum three examples of successful campaigns, including strategic thinking, tactics, execution, and results.
  • CEO’s name, email, and phone details.
  • Two quotes from the CEO on the agency’s strategy and the challenges addressed for luxury clients.
  • Three to six high-resolution color JPEGs and links to videos.
  • Multichannel and digital-focused agencies are eligible, but submissions must focus on luxury clients.

Luxury Publisher of the Year

  • A 500-word document highlighting the media brand’s focus on luxury advertising and marketing.
  • Minimum six examples of successful campaigns for luxury brands and retailers.
  • Publisher/Chief Revenue Officer’s name, email, and phone details.
  • Three quotes from the publisher on strategy, challenges, and maintaining luxury publishing standards.
  • Three to six high-resolution color JPEGs of ads and links to videos.
  • Eligibility extends to magazine, newspaper, digital, and multichannel publishers focused solely on luxury.

Luxury Researcher of the Year

  • A 500-word document explaining the researcher’s luxury market research.
  • Details on strategic thinking, research undertaken, and any validated forecasts.
  • CEO’s name, email, and phone details.
  • Two quotes from the CEO on the research’s value to luxury clients and its impact on decisions.

Luxury Personality of the Year

  • A 500-word document outlining the executive’s leadership and actions in 2021.
  • Open only to executives from luxury brands and retailers.
  • Candidate’s name, title, company, and contact details.
  • Two quotes from peers or direct reports supporting the nomination.

Submission Details

All nominations, including the 500-word document, JPEGs, PDFs, and video links, should be emailed to editorial team. Please include the award category in the subject line (e.g., “2021 Luxury Marketer of the Year entry”).