Lindsay Arnold's The Movement Club Expands with New Fitness Tool

Founded in 2020, The Movement Club, a digital fitness platform created by Lindsay Arnold, is now offering its first home exercise tool, The Everything Band. This portable and multifunctional band is designed to assist with over 100 different movements.

Introducing The Everything Band

The Everything Band, priced at $35, features 11 loops and is intended to replace the need for bulky gym equipment such as reformers, leg machines, and kettlebells. It is a central component of Arnold’s four-week, low-impact Tone Program, available through The Movement Club app.

A Tool for Efficiency and Versatility

Speaking with WWD, Arnold explained the band’s creation stemmed from her desire for efficiency. “I like to get things done. I like to be efficient with my time. And anything I create is going to be kind of a physical version of that,” she said. “The Movement Club is our digital version of that. It’s accessible movement that people can truly do anywhere. So when we decided to go into the physical product space, I knew I wanted something that’s multifunctional, that is versatile, that is innovative.”

From 'Dancing With the Stars' to Accessible Fitness

Arnold launched The Movement Club after a decade as a professional coach on “Dancing With the Stars.” The platform was born from her personal experience with shifting fitness needs during pregnancy. “My body was my tool to perform, but when I stepped away from that career and became a mom, life looked a lot busier. I didn’t have as much time to get back to myself,” she recalled.

Filling a Gap in the Fitness Industry

Arnold identified a need for a more inclusive fitness program. “I started looking at fitness in a different way,” she continued. “I felt like there was a missing space in the fitness industry for a program that’s for everyone, not a program that’s only for pregnant women or only for people in the best shape of their life, but truly a program that meets people exactly where they are at in their fitness journey.”

Significant Growth and Diverse Programs

The Movement Club experienced substantial growth in 2025, with a 190 percent increase in revenue, a 226 percent increase in new subscribers, and a 151 percent growth in returning subscribers. The platform currently offers 12 programs, including Full Body, Bridal, Postpartum, Pilates Strength, and Self Care.

Workouts for All Levels

Workouts typically range from 18 to 30 minutes and incorporate elements of dance. “A lot a lot of my classes incorporate ballet, bar movements and also the stretching that I do feel like is a lot more targeted for dancers, which is really, really cool, because it’s all about lengthening and strengthening your muscles while also stretching and keeping your body safe,” Arnold explained.

The Tone Program and Beyond

The Tone Program follows a five-days-on, two-days-off schedule, focusing on arms, glutes, legs, and core with short, high-intensity intervals and three-to-four reps per exercise. Arnold plans to continue adding new videos featuring The Everything Band to further integrate it into the platform’s offerings.