On April 1st, Jenna Bush Hager orchestrated a memorable April Fools' Day prank on TODAY with Jenna & Sheinelle, targeting guest co-host Willie Geist.

The Viral Cake Reveal

The segment began with a discussion of trending internet topics, led by TODAY digital executive editor Arianna Davis. The conversation shifted to a viral cake, described as an incredibly elaborate and expensive creation.

A $20,000 Treat

TODAY culinary producer Katie Stilo presented the two-layer cake, adorned with gold flakes and caviar. Davis explained that the cake, valued at $20,000, was made in limited quantities – only one per day.

The Prank Unfolds

As Stilo asked Jenna for assistance due to the cake’s weight, Jenna unexpectedly dropped it. She then slipped on the spilled icing and fell to the ground, causing widespread laughter.

The Reveal: It Was a Joke!

It was quickly revealed that the bakery was fictional and the entire scenario was a prank orchestrated by the TODAY food team. Davis quipped, “Well, there goes the one cake,” followed by a reminder of the cake’s hefty price tag.

Willie Geist's Reaction

Geist initially appeared fooled, but quickly exclaimed “April Fools!” after Jenna’s fall. Jenna admitted the fall was unintentional, stating, “The fall was real. We tried to trick Willie.”

Earlier Trickery

Earlier in the show, Jenna revealed she and her daughter used AI to create an image of a puppy in their car, successfully fooling her husband, Henry Hager, into believing they were getting a new pet.

Aftermath and Apology

Geist playfully requested a replay of the fall, while Jenna jokingly apologized to guest Sharon Stone, who witnessed the prank from backstage, offering her some caviar. “Sharon, please don’t judge us,” she said.