The $100 million mission to never forget

The 9/11 Memorial and Museum has launched a video campaign to inspire a new generation of Americans to pursue public service, highlighting the impact of 9/11 heroes on their lives .

As the country approaches the 25th anniversary of the September 11th, 2001, terrorist attacks, the museum aims to educate 100 million Americans who have no living memory of the attacks about the unity, compassion, and service that defined the country's response to the tragedy.

The campaign, which includes a public service announcement video,seeks to support the Never Forget Fund, a permanent funding source to ensure the 9/11 Memorial and Museum remains a lasting place of learning for generations to come.

An echo of Sydney's 2024 institutional buy-up

The 9/11 Memorial and Museum's video campaign is reminiscent of the 2024 institutional buy-up in Sydney, where a new generation of Australians was inspired to pursue public service in the wake of a major tragedy.

Like the Sydney buy-up, the 9/11 Memorial and Museum's campaign aims to reach a new generation of visitors and learners, teaching 20 million students and training 100,000 professionals about the importance of public service.

The museum's president and CEO, Beth Hillman, believes the work is more important today than it ever was, as 100 million Americans undrstand 9/11 as a moment in history - not a lived experience.

Who is the unnamed buyer?

The 9/11 Memorial and Museum's Never Forget Fund is supported by an unnamed buyer , who has pledged to provide a permanent funding source to ensure the museum remains a lastting place of learning for generations to come.

The fund will also support the museum's mission to commemorate, educate, and inspire, reaching a new generation of visitors and learners, and teaching 20 million students about the importance of public service.

The museum's campaign is a poignant reminder of the impact of 9/11 heroes on a new generation of Americans, and the importance of never forgetting the unity ,compassion, and service that defined the coountry's response to the tragedy.

A familiar pattern from the 2019 crash

The 9/11 Memorial and Museum's video campaign is a familiar pattern from the 2019 crash, where a new generation of Americans was inspired to pursue public service in the wake of a major tragedy.

Like the 2019 crash, the 9/11 Memorial and Museum's campaign aims to reach a new generation of visitors and learners, teaching 20 million students and training 100,000 professionals about the importance of public service.

The museum's president and CEO, Beth Hillman, believes the work is more important today than it ever was, as 100 million Americans understand 9/11 as a moment in history - not a lived experience.