A new report from TripAdvisor reveals the most sought-after travel destinations for British holidaymakers in the summer of 2026, based on booking trends from June to August.

UK's Trending Destinations

Grasmere, Lake District – Number One

Grasmere, nestled in the Lake District, tops the UK list, celebrated for its breathtaking lakeside scenery and quaint cottages. The village, once praised by William Wordsworth as 'the loveliest spot that man hath found', continues to attract visitors with its timeless charm.

Coastal and City Favorites

Following Grasmere is Carbis Bay in Cornwall, renowned for its pristine beach and holding a Blue Flag award for 18 consecutive years. Belfast, the capital of Northern Ireland, secures the third position, attracting tourists with its cultural heritage and lively atmosphere.

Other Rising UK Spots

Other trending destinations within the UK include Bowness-on-Windermere, Portrush, Coventry, Nottingham, Torquay, Buxton, and Glasgow, showcasing the diverse attractions available across the country.

Europe's Hotspots

Alicante, Spain – Leading the Way

Spain dominates the European list, with Alicante leading as the most popular destination for British travellers. The port city welcomed a record 1.7 million international visitors last year, drawn by its beaches and festivals.

Portugal and Spanish Gems

Alvor, in Portugal’s Algarve region, claims the second spot, offering a blend of traditional charm and stunning beaches. Playa del Palma in Spain secures the third position, boasting a six-kilometer beach and lively nightlife.

Emerging Destinations

Malaga, Albania’s Ksamil (dubbed 'The Maldives of Europe'), Krakow, Sitges, Rhodes, Budapest, and Dublin complete the top ten European trending destinations, offering a diverse range of experiences.

The TripAdvisor report provides valuable insights for travellers planning their summer 2026 getaways, highlighting both established favorites and emerging hotspots across the UK and Europe. The data underscores the continued demand for both domestic and international travel.