A New Brunswick gas station owner is taking a stand against rising fuel costs by offering discounted prices to local residents. Johnny Khoury, who operates two gas stations near Fredericton, has been implementing intermittent ‘gas sales’ to provide relief to consumers facing escalating prices across the Maritime provinces.

Addressing Rising Fuel Costs

On Friday, April 24, 2026, Khoury’s stations offered gas at $1.66 per litre, a significant eight-cent reduction compared to nearby competitors. This isn’t a new strategy for Khoury, who has been running these sales sporadically over the past several months, coinciding with the steady increase in fuel prices following the onset of the conflict in Iran.

Community Support & Customer Impact

Khoury frames his actions as a way to support the average person, expressing dissatisfaction with the practices of larger corporations. He believes the high cost of gasoline is the most pressing financial burden for individuals and families in New Brunswick and Canada, and he wants to alleviate that pressure.

Recent price hikes across the Maritimes have been substantial. The Halifax area saw a 10.5-cent increase overnight on Thursday, reaching $1.77 per litre. Prince Edward Island experienced a four-cent increase, and New Brunswick saw a 6.3-cent rise, bringing the maximum price to $1.78 per litre.

Customer Reactions

Brian Lavigne, a customer who benefited from the sale, expressed his surprise and appreciation, stating he was very impressed by the price. The gas station saw a consistent flow of vehicles as word of the sale spread.

Regular customers described Khoury as a ‘good guy’ and an ‘innovative’ business owner who consistently supports the local community through various initiatives.

Balancing Business and Community

Khoury acknowledges that these sales aren’t traditionally profitable. He views the increased customer traffic as a worthwhile trade-off, openly admitting to losing money – recently $0.19 per litre – but offsetting these losses through revenue from his water and ice business.

He emphasizes the financial strain felt by many, particularly those on fixed incomes. Lavigne, a retired customer on a fixed income, stated, “I’m retired. I’m on fixed income. And, I mean, you can feel it. You can really feel it.”

Khoury intends to continue hosting these gas sales, but their frequency will depend on fuel prices, weather conditions, and his capacity. The unpredictable nature of these sales encourages customers to watch for future savings opportunities.