Father's Day Spending on the Rise

The average spend on Father's Day gifts and cards this year is expected to reach £54.38, according to discount code website MyVoucherCodes.

This is £14.63 more than the average amount people were planning to spend on Mother's Day, with the typical spend on mothers at £39.75.

Changing Buying Habits

Changing buying habits and rising costs mean we will spend nearly £15 extra on gifts for Father's Day this year, according to new research.

Alcohol and food items were the most popular presents, each chosen by 27% of the 2,000 respondents.

Reasons Behind the Shift

Sarah-Jane Outten, a shopping expert at MyVoucherCodes, suggests that mothers wanting to spoil the men in their lives and price increases in popular Father's Day gifts are behind the shift.

She also suggests setting a budget, planning ahead, looking for discount codes and making the most of multi-buy deals to help keep costs down.