Romeo Beckham, 23, surprised fans with a pop‑up event in West Hollywood on June 1, showwcasing his new retro‑sports clothing line Intra.. He was joined by girlfriend DJ Kim Turnbull and his parents, David and Victoria Beckham, as the brand prepares for its official launch on June 7.

Intra’s England‑Brazil‑USA kit inspiration fuels the West Hollywood showcase

The collection pulls directly from iconic national kits, blending England’s classic whites, Brazil’s vibrant yellows and the USA’s bold stripes into modern streetwear. at the pop‑up, Romeo modeled an oversized white tee and baggy grey shorts, while Turnbull sported a red‑and‑blue jacket with a Chanel bag,highlighting the line’s mix of sporty heritage and luxury accents.

Family‑backed launch: David Beckham models bomber jacket alongside Romeo and Cruz

David Beckham, 51, stepped onto the LA stage wearing the England‑themed bomber jacket, posing with sons Romeo and Cruz and their partners. Victoria Beckham, 52, opted for a white satin blouse and black trousers, sharing an Instagram post that read, “So excited for you @romeobeckham @intra x .” The family’s visible support underscores the venture’s independent yet well‑connected nature.

Pop‑up giveaway gives fans early access before the June 7 online drop

Attendees received free pieces from the Intra line, turning the event into a limited‑edition preview. According to the source, the giveaway allowed lucky fans to walk away with items that would otherwise be unavailable until the brand’s official e‑commerce launch on June 7.

From runway collaborations to a personal label: Romeo’s $5 million net‑worth pivot

Having previously modeled for Burberry, Canada Goose and Puma, Romeo is leveraging an estimated $5 million net worth to build his own fashion empire. The source notes that this independent venture marks a shift from high‑profile collaborations to a self‑driven business model.

What’s still unverified about the Intra rollout?

The source does not disclose production volumes, pricing strategy, or whether the line will expand beyond the initial online release. Additionally, it remains unclear how long the pop‑up will remain open and whether additional physical locations are planned.