Royal Ascot 2026, taking place from June 16th to 20th, is encouraging attendees to embrace a bolder and more colourful approach to their attire.

A Vibrant New Aesthetic

The prestigious racing event has unveiled its official lookbook, curated by menswear specialist Daniel Fletcher. Fletcher has previously collaborated with fashion houses such as Louis Vuitton, JW Anderson, and Victoria Beckham.

For the first time, Royal Ascot has designated a ‘colour of the year’ – a striking bright tomato hue. The lookbook emphasizes this colour as a leading trend, embodying summer energy and contrasting beautifully with the event’s iconic green lawns.

Style Guidance from Industry Experts

Model Erin O’Connor, a prominent figure in British high fashion, features in the lookbook. She encourages guests to express their individuality through their clothing choices, stating that attire is a reflection of one’s personality.

Dress Code Details by Enclosure

The dress code varies depending on the enclosure. The Windsor Enclosure offers more flexibility, while the Royal and Queen Anne Enclosures maintain stricter guidelines.

Headwear remains essential, with hats being mandatory. Alternatively, headpieces or fascinators with a minimum base diameter of four inches are acceptable. The lookbook stresses proper hat placement and fit, advising delicate designs for petite individuals and wider brims for taller attendees.

Outfit Options and Retailers

Dresses should fall at or below the knee, avoiding thin straps, with shoulder straps at least one inch wide. Options in the official colour of the year are available from retailers like Next and Nobody’s Child.

Trouser suits (matching sets, approved since 1971) and jumpsuits (accepted since 2017, a favourite of the Duchess of Edinburgh) are also permitted. Recommended retailers include Boden, The Fold, and French Connection.

Accessories should complement headwear without overpowering it. Jess Collett Milliner offers luxury pieces, while Phase Eight and Karen Millen provide more accessible styles.

Embracing Individuality

The overall message is to embrace creativity and individuality through fashion. The lookbook serves as a comprehensive guide to ensure attendees are both stylish and compliant with event regulations, making Royal Ascot 2026 a celebration of racing and refined fashion.