Maya Jama has unveiled a new campaign for Agent Provocateur following her April breakup with Rúben Dias. The partnership arrives as reports surface regarding the Manchester City defender's social media habits during their 18-month relationship .

Maya Jama's AP Swim 2026 Debut

Television personality Maya Jama, 31, has returned to the public eye as the face of Agent Provocateur's AP Swim 2026 collection. The campaign features a series of high-fashion looks, including a semi-sheer black bodysuit paired with peep-toe heels and gym hoops, as well as a turquoise two-piece swimsuit. Other imagery from the shoot depicts Maya Jama on a tennis court wearing a cherry-print bikini and a spotted bikini bottom.

This professional pivot underscores a strategic rebranding for Maya Jama immediately following her personal split. By aligning with a luxury brand like Agent Provocateur,the Love Island presenter is reclaiming her image through a high-profile commercial venture that emphasizes her independence and confidence.

The 'Toe-Dipping' Allegations involving Catarina Duraes

The glamour of the new campaign stands in stark contrast to reports regarding Rúben Dias' behavior during the relationship. According to The Sun, the Manchester City defender engaged in a practice known as "toe-dipping," which involves following a person on social media to test their interest and then unfollowing them if the gesture is not reciprocated.

The report says that Rúben Dias targeted several women using this method, specifically mentioning bridal designer and model Catarina Duraes in March. In that instance, Rúben Dias reportedly unfollowed Catarina Duraes after 24 hours when she did not follow him back. A source cited in the report described these late-night social media interactions as "seedy," suggesting a pattern of subtle searching for outside attention while still committed to Maya Jama.

Manchester City's FA Cup Win and the April Split

The timing of the breakup in April coincided with a volatile period for Rúben Dias' professional life . while the defender is currently celebrating a domestic double—winning both the League and the FA Cup in Pep Guardiola's final season—the split occurred shortly after Manchester City lost the Premier League title to Arsenal.

The tension between the former couple has been evident on social media. Maya Jama remined silent when Rúben Dias celebrated the FA Cup victory,a notable departure from her previous habit of supporting him at matches. Since the end of their 18-month romance, both Maya Jama and Rúben Dias have scrubbed their Instagram accounts of photos featuring one another.

The Unverified Links to Amelia Marni and Georgia

While the reports regarding Catarina Duraes are specific, other claims regarding Rúben Dias' social media activity remain less concrete. The source mentions that the footballer was linked to brief follows of influencers named Amelia Marni and Georgia, though no further interactions were alleged.

It remains unclear if Rúben Dias has any response to these claims, as the reporting relies heavily on unnamed sources and social media observations. Furthermore, while the report mentions a similar interaction with a Scottish woman named Claire in November 2025,there is no evidence provided to suggest that these "toe-dipping" incidents escalated into actual infidelity.