Maura Higgins, the former Love Island star, is currently executing a high-stakes transition from British reality TV to the American mainstream. Following her recent appearance at the TIME100 Creators Event in New York, Higgins is preparing to relocate to Los Angeles for the upcoming season of Dancing With The Stars.
The US Traitors effect and the pursuit of Stateside stardom
Higgins is following a growing trend of UK-based reality personalities seeking to monetize their fame within the much larger United States market. As the report notes, her recent appearance on The US Traitors has already helped her cultivate a significant American fanbase, providing the necessary momentum for a permanent move across the Atlantic.
This "US takeover" serves as a strategic bridge,allowing her to move from niche reality fame to broader celebrity status in a market with significantly higher commercial ceilings. by establishing a presence in the US early, Higgins is positioning herself to compete with global influencers rather than remaining confined to the UK television circuit.
A TIME100 appearance alongside Alix Earle and Olandria Carthen
The scale of Higgins' growing influence was visible on the red carpet at the TIME100 Creators Event in New York. There, she was seen posing with prominent influencers Alix Earle and Olandria Carthen, signaling her entry into the upper echelons of digital and traditional celebrity circles.
This high-profile visibility coincides with her expanding commercial portfolio. According to the report, Higgins has recently secured a significant brand deal,being named the new Head of Hair brand ambassador for TRESemmé Professional. This move suggests that her value to advertisers is increasing as she transitions into more prestigious social and professional environments.
Renovating an Essex mansion ahead of a September LA move
The logistical reality of Higgins' career shift is reflected in her current living situation in the United Kingdom. She has recently vacated her Essex mansion to allow for extensive renovations, citing the "dust" from the construction as a primary reason for her departure.
These home improvements include the installation of a brand new batrhoom and sauna, as well as a dedicated "hairdrobe," living room, and utility room. These upgrades are being completed as she prepares for a permanent relocation to Los Angeles, where she will join the cast of the 35th season of Dancing With The Stars when the show kicks off this September.
Unconfirmed Disney talks and the rumored fly-on-the-wall series
While her immediate television commitments are clear, several high-profile opportunities regarding her future remain unverified. The source indicates that Higgins is currently in talks with Disney following her acting debut in the film The Spin, though no official agreement has been announced.
Furthermore, industry insiders claim that TV bosses are interested in producing a "fly-on-the-wall" series to document her rise in America. It remains to be seen whether these discussions will result in formal contracts or if they are merely exploratory talks aimed at capitalizing on her current momentum. At this stage, the specifics of these potential Disney and documentary deals remain unconfirmed.
Comments 0