The race for Los Angeles mayor is intensifying, with candidates outlining their plans to address a concerning decline in the city’s entertainment industry. Mayoral challenger Nithya Raman has proposed a comprehensive strategy to bring Hollywood jobs back to Los Angeles, leading to a vigorous debate with incumbent Mayor Karen Bass and other candidates.

Raman's Plan for Revitalization

Speaking in Sherman Oaks, Councilmember Raman argued that Los Angeles is losing economic opportunities due to its failure to adapt to the changing global marketplace. Her central proposal involves advocating for an increase to the state’s $750 million tax credit program. Raman believes more aggressive incentives are crucial to prevent production from moving to other states and international locations.

Declining Production Numbers

Raman cited data from FilmLA, revealing a significant drop in on-location shoot days – over 22 percent in early 2025. Television production has experienced an even steeper decline, falling 58 percent compared to 2021 levels. She characterized this trend as a systemic issue, emphasizing the importance of treating the $30 billion entertainment industry as a core economic asset.

Bass Defends Current Approach

Supporters of Mayor Karen Bass highlighted her existing support for the industry, noting her role in securing the current state tax credit levels. Bass has also implemented executive directives aimed at reducing permit fees and streamlining bureaucratic processes.

Criticism of Raman's Record

The Bass campaign also pointed to Raman’s past recusal from key city council votes regarding filming permits, citing a conflict of interest related to her husband’s career. They argue this demonstrates a lack of proactive engagement compared to Bass’s efforts to open city locations and simplify production.

Other Candidates Offer Solutions

Housing advocate Rae Chen Huang has focused on the challenges posed by artificial intelligence and corporate consolidation. She proposes developing local production labs and public facilities to support independent filmmakers.

Miller's Focus on Economic Competition

Nonprofit executive Adam Miller advocates for a streamlined, deal-based approach. His plan includes lower city fees, centralized permitting offices, and predictable cost structures for production companies.

A Growing Consensus

Despite differing approaches, candidates largely agree that the Los Angeles entertainment sector is facing a critical moment. They acknowledge the need to move beyond passive governance and embrace proactive industrial policy to protect local jobs and maintain the city’s position as a global entertainment hub.