Celebrity chef Gino D'Acampo has cut prices on his pizza ovens by 30 percent and reduced the asking price of his Hertfordshire townhouse from £4.2 million to £2.15 million, according to the Daily Mail. The moves come as his talent agency, MeMs Agency, has attracted only a handful of clients, and after his restaurant empire ran up debts of £7.3 million before entering administration.

The 30% Pizza Oven Discount and MeMs Agency's Sparse Client List

According to the Daily Mail, D'Acampo launched MeMs Agency four years ago to develop entrepreneurial food and lifestyle projects. But so far, the firm lists only a small number of clients: D'Acampo himself, an Australian pizza chef, and an Italian TV cook. To boost sales through his own platform, D'Acampo is now offering a 30 percent discount on his pizza oven range, including an electric model at £314 and a gas version at £244. His website advertises the sale under the tagline, “More heat. More flavour. More time outdoors.”

The discount reflects a broader struggle to move product through a thinly subscribed agency. The pizza oven price cuts appear to be part of a wider effort by D'Acampo to generate revenue stream from his own brand after the collapse of his restaurant chain .

From £4.2 Million to £2.15 Million: The Hoddesdon Townhouse Price Plunge

The Daily Mail reports that D'Acampo and his wife Jessica spent significant time and money renovating their seven-bedroom Grade II lisetd Georgian townhouse in Hoddesdon, Hertfordshire. Originally listed last June at £4.2 million,the property has now dropped to £2.15 million—a cut of nearly half the original price. the latest reduction came in January,and the property is being sold by upmarket estate agent Savills. a source told the Daily Mail, “Gino has found out more than anyone that it is a buyer's market at the moment. It's very unpredictable.”

The house, described as having “London style in Hoddesdon,” features period details including fireplaces in eight rooms, tall ceilings, and a grand piano. Despite the premium location, no buyer has been willing to meet the reduced price.

Restaurant Debts of £7 .3 Million and an ITV Allegations Fallout

D'Acampo's financial pressures come amid a wider business setback. according to the Daily Mail, his restaurant empire accrued debts of £7.3 million before going into administration.. Separately, in February last year, ITV removed his upcoming shows after multiple claims of inappropriate conduct over a 12-year period. D'Acampo “firmly denied” all allegations, calling them “deeply upsetting.” The timing of the financial disclosures—home price cuts, pizza oven sale—overlaps with the reputational damage caused by the ITV investigation.

The chef is also said to be looking to relocate to Australia for work projects, which may explain the urgency to sell the family home. The combination of debt, allegations, and a failed agency suggests a multi-front challenge.

What a Buyer's Market and an Australia Move Mean for Gino's Finances

The source quoted by the Daily Mail noted the unpredictability of the current market. D'Acampo's home price reduction is a clear indicator that high-end real estate in Hoddesdon is not immune to the same cooling trends affecting the wider UK market. Meanwhile, a move to Australia would add logistical and financial costs. With his restaurant debts unpaid and the MeMs Agency yet to prove itself as a viable business, the pizza oven discount might be a short-term cash-flow fix ratther than a strategic pivot.

It remains unclear whether the ITV allegations have directly impacted the sale of the house or the agency's client acquisition, but the timing is closely intertwined.