Demi Moore and Zoe Saldaña Join Lancôme

Demi Moore and Zoe Saldaña are the newest global ambassadors for Lancôme, joining established faces like Julia Roberts, Olivia Rodrigo, and Christy Turlington. The actresses will represent the brand’s innovative Longevity MD line, designed to support skin health and resilience at every age.

Demi Moore on Aging and Skincare

Demi Moore, 63, is the face of the Reset cream. She credits her role in the film ‘The Substance’ with shifting her perspective on aging and emphasizes the importance of self-care. Moore found the experience profoundly impactful, reinforcing her belief that aging is a gift and that skincare is an act of gratitude.

The Impact of 'The Substance'

‘The Substance,’ a body horror film exploring the pressures of Hollywood beauty standards, depicted a fading actress resorting to extreme measures to regain her youth. Moore emphasizes the importance of intentional evening routines and prioritizing rest as crucial components of her wellness journey.

Zoe Saldaña and the Intercept Duo

Zoe Saldaña, 47, will represent the Intercept duo, a serum and cream specifically formulated for individuals aged 35 to 55. She describes the partnership with Lancôme as perfectly timed and collaborative, highlighting the brand’s willingness to listen to her input.

A Shared Vision of Empowerment

Both actresses express a shared appreciation for Lancôme’s commitment to beauty that extends beyond the surface, embracing progress, scientific innovation, and the empowerment of women at all stages of life. Moore views longevity not as simply adding years, but as enhancing the quality of life and investing in the future.

Lancôme's Perspective

Lancôme’s Global Brand President, Vania Lacascade, praised Moore as a pioneer who embodies resilience and a fearless spirit, aligning perfectly with the brand’s values. Lacascade emphasized Moore’s ability to inspire without compromise and her embrace of every chapter of life, challenging conventional notions of age and power.

Moore stated that Lancôme represents beauty on multiple levels, championing progress, scientific possibility, and the belief that women deserve to feel beautiful and uplifted throughout their lives. Saldaña echoed this sentiment, expressing her excitement about the partnership.

The Longevity MD Line

The collaboration signifies a move towards a more holistic and empowering approach to beauty, focusing on self-care, resilience, and celebrating the natural process of aging. The Longevity MD line aims to provide skincare solutions that support these values, helping individuals thrive and invest in the future of their skin.