Alan Ritchson, star of Prime Video’s hit series Reacher, has signed a three-year first-look television deal with Amazon MGM Studios through his production company, Dancing Skeleton. The agreement, which gives Amazon the right of first refusal on any television projects developed by Ritchson’s banner, marks a significant expansion of his relationship with the streamer—from starring in front of the camera to shaping content behind the scenes. The deal follows the success of Reacher, described by the report as one of Prime Video’s most-watched original series, and the upcoming spinoff Neagley, which is already in development.

The three-year, exclusive pipeline to Prime Video

According to the source, the first-look deal grants Amazon MGM Studios the first opportunity to greenlight and produce any television projects developed by Ritchson and Dancing Skeleton before they can be shopped elsewhere. This structure is a common practice in Hollywood for locking in rising talent,and here it ensures Prime Video a steady pipeline of new content anchored by Ritchson’s involvement. The report notes that Ritchson expressed enthusiasm for the long-term collaboration, stating that the success of Reacher and the upcoming spinoff made the deeper commitment a logical next step.

Neagley spinoff signals the immediate payoff of the partnership

The spinoff Neagley, focusing on the character Frances Neagley from the Reacher universe, is already in development, demonstrating that the expanded partnership is producing tangible output immediately.. As the source reported, Ritchson emphasized that his focus remains on bringing top-tier episodic content to audiences, suggesting that future projects will span genres and formats under the Dancing Skeleton banner. This spinoff serves as a concrete example of how the deal can quickly generate new intellectual property for Prime Video.

The unnamed projects: what genres will Dancing Skeleton tackle next?

While the source confirms that Ritchson’s future projects will likely include action-driven, audience-friendly series, it does not specify the genres or number of shows planned beyond Neagley. The report says the partnership is expected to yield multiple new shows over the next three years, but the specific titles remain unannounced. This leaves open the question of whether Ritchson will expand into other genres—such as drama, comedy, or limited series—or stay within the action-thriller realm where he has already proven his draw.

Amid streaming wars, Amazon locks in a proven hitmaker

The deal comes at a time of intense competition among streaming platforms, as the source notes. by securing Ritchson’s talent and creative input, Amazon MGM Studios is taking a strategic step to solidify its slate of original programming. Both commercially and critically, Ritchson has proven to be a draw, with Reacher becoming one of Prime Video’s most-watched original series. this partnership not only retains a bankable star but also taps into his growing reputation as a producer capable of delivering series that appeal to broad audiences—a clear asset in the streaming wars.