Trubar is introducing a new seasonal vegan protein bar this month.. The Pumpkin Spice flavored snack will be sold through Amazon and various retail outlets.
The seasonal push for pumpkin spice beyond the coffee cup
The snack industry is increasingly leaning into the massive autumn trend of pumpkin spice flavoring. Trubar's latest release follows a pattern where food manufacturers expand seasonal sensations from beverages into the packaged snack category to capture shifting consumer moods.
This move places Trubar in direct competition with other plant-based snack brands looking to capitalize on the "cozy" aesthetic of the fall season. By offering a portable , protein-rich version of a popular flavor, the company is attempting to bridge the gap between indulgent seasonal treats and functional nutrition.
A 12-gram protein blend of pea and rice
The new Pumpkin Spice bar provides 12 grams of plant-based protein per serving. As the report says , this protein is delivered through a combination of organic pea protein and brown rice protein, which serves as the nutritional backbone of the product.
Interestingly, the ingredient list does not explicitly name pumpkin as a primary component. Instead, the seasonal profile is achieved through cinnamon and "natural flavors," a detail that may be important for consumers looking for whole-food ingredients.. the base of the bar is constructed from a mixture of tapioca fiber and cassava root flour.
The reality of the 'clean snack' label: Palm oil and cane sugar
Trubar markets the bar as a "clean snack" made from simple,recognizable ingredients. The product is formulated to be vegan and avoids common allergens such as gluten, dairy, and soy, as well as seed oils and sugar alcohols.
However, the nutritional profile is more nuanced than a simple "clean label" might suggest. According to the report, the bar contains organic cane sugar for sweetness and palm oil, alongside medium chain triglycerides (MCTs). Additionally, while the bar avoids soy, it does include almonds, meaning it is not safe for those with tree nut allergies.
Uncertainty around pricing and specific retail partners
Despite the announcement of the product's arrival, several key details remain unconfirmed. The report notes that Trubar has not yet provided specific information regarding the price point or the individual package size of the bars.
Furthermore, while the company has confirmed availability on Amazon and in general retail, the specific names of the retail partners have not been disclosed. Consumers looking to purchase the limited-edition bars will need to monitor local store inventories or check online marketplaces to find the exact release date in their region.
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