Ten Russell & Bromley stores have closed or are scheduled to close across Britain following the brand’s acquisition by Next, marking a significant restructuring for the long-standing retailer.

Restructuring and Store Closures

The iconic British shoe brand Russell & Bromley is undergoing a major shift after being acquired by Next three months ago. The Covent Garden branch in London has already ceased trading, with further closures planned for locations like Bath and Harrogate on April 23rd.

Prior closures included stores in Exeter, Hampstead, Winchester, Stratford, Birmingham, Jermyn Street, and Canary Wharf in London, as well as outlet stores in Swindon, Ashford, and Cheshire Oaks. This reduction in physical stores indicates a strategic change under Next’s ownership.

Future Closures and Job Impact

Administrators at Interpath have indicated that more closures are anticipated in the coming weeks, though specific details are currently unavailable. The exact number of job losses resulting from these closures remains unconfirmed, impacting the approximately 440 Russell & Bromley employees, although Next did transfer 40 employees during the acquisition.

Details of the Acquisition

Next acquired Russell & Bromley in January for £2.5 million, securing the brand name, domain names, and intellectual property. However, the deal only included three of the original 36 stores – those in Chelsea, Mayfair, and Bluewater Shopping Centre in Kent.

This left the remaining stores and nine concessions vulnerable, leading to the current wave of closures. Suppliers are also facing challenges with large amounts of unsold stock.

Brand Heritage and Financial Difficulties

Russell & Bromley, a brand favored by members of the Royal Family including The Princess of Wales, Queen Camilla, and The Duchess of Edinburgh, had been experiencing financial difficulties, ultimately leading to its administration. CEO Andrew Bromley, representing the fifth generation of his family to lead the business, stated the sale was the best way to secure the brand’s future.

Customer Information and Wider Retail Trends

Customers with valid gift cards or loyalty points will no longer be able to redeem them at Russell & Bromley stores or through Next. Those who purchased faulty goods before January 21st, 2026, should contact the administrators for refunds.

The closures reflect broader challenges facing British high streets, with other retailers like The Original Factory Shop, Claire's, and Bodycare recently facing administration or collapse. Established in 1880, Russell & Bromley’s history wasn’t enough to overcome current economic pressures.

Next’s Acquisition Strategy

Next has been actively acquiring brands to improve its financial performance, having previously acquired Seraphine and FatFace. This move demonstrates Next’s strategy of integrating established brands and focusing on online sales, highlighting the evolving retail landscape.