Actor Jerrod Lewis stepped back into the shoes of the suave lawyer Smith for The Owls Brew’s latest Instagram commercial, released this week.. The short video pairs the character’s classic stare with a blonde figure reminiscent of Samantha Jones, directly referencing the beloved yet unfinished romance from the original Sex and the City series .. The ad also serves as the launchpad for the brand’s new hard‑soda, Spiked Pop, which promises a low‑calorie, low‑alcohol alternative to traditional sugary drinks.

Smith’s Billboard Return Mirrors a Classic Series Plot Point

The commercial culminates with Lewis’s Smith appearing on a billboard, a visual echo of a scene where the character’s image dominated New York’s skyline in the TV show. According to the source,this nod to the original narrative amplifies the nostalgic punch for longtime viewers. By recreating a memorable plot device, the ad bridges the gap between the 1990s series and today’s social‑media‑driven marketing.

The Owls Brew Spiked Pop Targets Nostalgia with a "Clean" Hard Soda Formula

The brand positions Spiked Pop as a "clean" hard soda,highlighting its modest calorie count per can and responsibly sourced ingredients. The source notes that the beverage is marketed as a healthier alternative to sugary sodas while still delivering a buzz. A promotional code, thehunkisback, offers a 20% discount for a limited time, underscoring the campaign’s dual focus on product sales and fan engagement.

Fan Reaction Turns Into a Social Media Debate Over Series Chemistry

Comments on the Instagram post quickly turned into a nostalgic discussion, with viewers praising the Samantha callback and debating the chemistry between Smith and Samantha. One user wrote that the "Samantha callback was everything," while another claimed "Smith was nothing without her." The source reports that fans also lauded the production quality, describing the spot as "brilliant" and congratulating Lewis on his return.

Marketing Team Leverages Behind‑the‑Scenes Content to Extend Buzz

The Owls Brew marketing team amplified the ad’s reach by sharing behind‑the‑scenes photos and a caption that declared, "the hunk is back and he is drinking Spiked Pop." According to the report, the brand’s messaging emphasizes the drink’s nostalgic flavors and clean profile, aiming to attract both original fans and younger consumers drawn to retro‑inspired experiences .

Who Might See More Legacy Characters in Future Beverage Campaigns?

The success of this collaboration hints at a broader trend of repurposing legacy TV characters for product launches. As the source suggests, the formula of blending classic pop‑culture references with contemporary products appears to resonate strongly, potentially opening the door for similar partnerships with other iconic franchises.