Hasbro unveiled its first Avengers: Doomsday Marvel Legends wave during San Diego Comic-Con 2026. The reveal highlighted a photo-realistic Magneto figure and a new Shang-Chi collectible.
The $27.99 Amazon Exclusive Magneto
The Amazon-exclusive Magneto figure represents a significant milestone for the Marvel Legends line, as it is the first time a Magneto figure is based on the character's appearance in an Avengers film. According to the report, the figure features a photo-realistic likeness of Sir Ian McKellen, complete with a modernized crimson suit and a fabric-soft cape. to allow for dynamic posing, Hasbro has included interchangeable hands as accessories.
Collectors can pre-order the Magneto figure starting July 27 at 1 PM ET, with a retail price of $27.99. The figure is scheduled to ship in Fall 2026. By utilizing a 6-inch scale, Hasbro ensures that this version of the Master of Magnetism remains compatible with existing Marvel Legends collections, facilitating the recreation of cinematic battles.
Shang-Chi and the July 27 Pre-order Window
The new Shang-Chi figure, also tied to the Avengers: Doomsday project, will be available for pre-order on July 27 via the Hasbro Pulse platform. Like the Magneto figure, the Shang-Chi collectible is priced at $27.99 and is slated for a Fall 2026 release.. This simultaneous launch of key heroes and villains suggests a coordinated effort to build momentum ahead of the film's release.
The $55.99 Vision and Scarlet Witch Two-Pack
The Vision and Scarlet Witch two-pack, inspired by the Avengers: The Crossing era, represents a broader trend of Hasbro blending cinematic hype with deep-cut comic book history. As the report says, this set will be available for pre-order on July 30 via Hasbro Pulse for $55.99, with shipping expected in Fall 2026. this strategy allows Hasbro to appeal to both casual MCU viewers and hardcore comic collectors simultaneously.
This dual-track approach—releasing movie-accurate figures alongside comic-inspired sets—mirrors a wider industry shift toward "hybrid" collections. By anchoring the wave in the Avengers: Doomsday brand while nodding to The Crossing, Hasbro is effectively diversifying its risk across different segments of the fan base.
The Missing Names in the Doomsday Wave
While Hasbro mentioned that the Avengers: Doomsday wave includes characters from the X-Men and Fantastic Four, the source does not specify which other figures will be included beyond Magneto and Shang-Chi. This leaves a significant gap in the announcement, as fans are left wondering which members of the First Family or the mutant brotherhood will round out the collection.
Furthermore, the report only provides details from the Hasbro perspective; there is no confirmation on whether these figures will be available in international markets or if aditional retailer exclusives beyond Amazon and Walmart are planned for the 2026 rollout.
Walmart's October 2026 Boomerang Arrival
The Walmart-exclusive Boomerang figure, inspired by the Spider-Man: Brand New Day comics, is set to arrive in October 2026. This figure comes equipped with five accessories, including two boomerangs, an alternate head, and two sets of hands, further emphasizing Hasbro's focus on high articulation and accessory counts for its exclusive offerings.
In addition to the Marvel line, Hasbro showcased a Star Wars Vintage Collection two-pack. This set pays homage to classic Kenner designs, featuring a detailed X-Wing fighter and a Luke Skywalker figure in his traditional colors, demonstrating that the company is maintaining its legacy franchises even as it pivots toward the Doomsday era.
Comments 0