In Centennial,Colorado, Big Bill's New York Pizza is marking a quarter-century of charitable service inspired by the September 11 attacks. Owner Bill Ficke has transformed an annual fundraiser into a multi-million dollar tradition that supports local families and cancer research.
From a 2001 support hub to a $3 million legacy
The tradition began when the restaurant became an unexpected refuge for New Yorkers seeking emotional connection following the 2001 attacks. As the report notes, the influx of customers sharing their grief changed Ficke's perspective on the role of his business, leading him to believe the shop had a responsibility to help beyond serving food.
What started as a spontaneous effort to help New York firefighters and affected families has evolved into a massive philanthropic engine. Over 25 years, the annual Day of Giving has raised approximately $3 million. While early funds supported a Denver orphanage, the focus shifted in 2008 toward Colorado organizations dedicated to cancer research, treatment, and patient support.
The $200,000 target for the 2026 milestone
The scale of the fundraiser continues to climb as the 25th anniversary approaches. While the previous two years saw donations of approximately $170,000 each, Ficke is aiming for a $200,000 total for the 2026 event. The model remains simple: diners cover their bills and add a donation, which flows directly through Ficke's fundraiser ratther than staying with the restaurant.
Bill Ficke’s journey from Fleet Feet to the Nuggets community
Ficke’s path to restaurant ownership was far from traditional, involving a stint in the Air Force and two decades running the athletic retailer Fleet Feet. despite initially having little culinary experience , he spent six months learning the basics of the trade to launch Big Bill's in 1995.
The restaurant has since become a hub for the Denver sports community, thanks to Ficke's history as a former Nuggets assistant coach and scout. According to the source, the walls are adorned with memorabilia from figures such as former Nuggets coach Michael Malone and George Karl, cementing the pizzeria's status as a local landmark for professional athletes and fans alike.
Which Colorado charitiees will receive the 2026 windfall?
Despite the clear momentum of the campaign, several details regarding the upcoming 2026 drive remain unconfirmed. Specifically, the report does not name the exact Colorado organizations that will benefit from this year's projected $200,000. Additionally, it remains to be seen how the funds will be partitioned among the various cancer-related causes the restaurant has historically supported.
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