WWE taps Bleacher Report for global highlights rights across Raw, SmackDown, NXT and premium live events
WWE has named Bleacher Report the global rights holder for highlights from Monday Night Raw, Friday Night SmackDown, NXT and premium live events, with Bleacher Report also gaining a presence at select
WWE taps Bleacher Report for global highlights rights across Raw, SmackDown, NXT and premium live events WWE has named Bleacher Report the global rights holder for highlights from Monday Night Raw, Friday Night SmackDown, NXT and premium live events, with Bleacher Report also gaining a presence at select WWE shows. WWE has struck a content partnership with Bleacher Report that gives the outlet global rights to highlights across WWE programming, the company announced in a news release. The deal covers Monday Night Raw, Friday Night SmackDown, NXT and WWE premium live events. Bleacher Report will also have a presence at certain WWE premium live events. The agreement arrives as interest in professional wrestling, across all promotions, sits at an all-time high. WWE executive vice president Alex Varga framed the deal as a way to expand the company's reach.Bleacher Report has long been at the intersection of sports and culture, Varga said in a statement. Our partnership with B/R reinforces WWE's commitment to bringing our content to a global audience. Bleacher Report general manager Bennett Spector said the partnership fits the outlet's audience and its House of Highlights brand. WWE fans don't just watch, Spector said.They are highly engaged, analyze every detail and debate the sport all week long. That's exactly the kind of passionate fandom B/R and House of Highlights were built for. Spector added that the deal offers a chance to connect fans to current moments and to WWE's deep history.This partnership gives us the opportunity to bring fans closer to the biggest moments happening today while also tapping into the incredible history and personalities that have made WWE part of sports culture for generations, Spector said. On the surface, the partnership looked like another step in WWE's global social media expansion.WWE Social Media Reach and Bleacher Report OwnershipWWE reports more than 102 million followers on Facebook, 40.1 million followers on TikTok, 35 million followers on Instagram and 13 million followers on X. Those numbers underline the scale of the audience the company is trying to reach through Bleacher Report. The deal lands days after Paramount reached a settlement with states that sued to block the Warner Bros. Discovery takeover. Bleacher Report is a subsidiary of Warner Bros.Discovery through TNT Sports. WWE's U.S. competitor, All Elite Wrestling, is owned by Tony Khan and airs its weekly shows on TNT, TBS and HBO Max. Warner Bros. Discovery announced in June 2025 that it planned to keep TNT Sports and Bleacher Report under Global Networks, separating them from its TV and film endeavors.Against that corporate backdrop, the WWE and Bleacher Report agreement stands out at a moment when pro wrestling interest is soaring regardless of promotion. Khan has repeatedly welcomed the merger and restated his happiness after AEW's All Out event over the weekend.Tony Khan Praises Warner Bros Discovery LeadershipI think this is exciting because we grew in a situation where the new corporate leadership in 2022, at that time, over four years ago, was something of an unknown entity to us and we really won them over immediately, Khan said. Khan said he takes pride in AEW's growth through multiple corporate regimes. When AEW launched, AT&T was still in charge and then it's been a lot of change with Discovery coming in, he said.There was a period of transition there during 2020, 2021, where a lot of changes were made before Discovery took over in 2022 and they've made a lot of changes over the years. For AEW, there have been changes for the better, clearly, as we've grown the company and expanded. Khan described the current phase as more predictable and said he expects AEW to remain an important Warner Bros. asset.Now, we enter something that I consider more of a known quantity and I'm very excited about it, he said. I think we've proven that AEW is a feather in the cap of a media company, that we are a great partner. For me, I'll work to make sure that AEW fits in any corporate structure. Khan also emphasized his willingness to adapt as the media landscape shifts.Tony Khan Calls Himself Ultimate Corporate SoldierI'll work very hard, and I think I've proven time after time that I am the ultimate corporate soldier, and that is why AEW continues to grow and expand as the media landscape changes, he said. I think that's why Warner Bros., even as the company has evolved and changed, AEW has always been a very important part of the portfolio for years and years and I expect that's gonna continue with AEW and Warner Bros. for many years to come. WWE Hall of Famer John Bradshaw Layfield also weighed in on the broader wrestling landscape in an interview with Fox News Digital, highlighting what he called freaking deep talent across professional wrestling.His comments came as WWE locked in a highlights partnership that touches Raw, SmackDown, NXT and premium live events worldwide.
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