Trump Targets Bombardier in New Trade Showdown
Former President Donald Trump has issued a scathing demand that Canadian aircraft maker Bombardier halt U.S. sales unless the company builds its jets domestically.
Trump Targets Bombardier in New Trade Showdown Former President Donald Trump has issued a scathing demand that Canadian aircraft maker Bombardier halt U.S. sales unless the company builds its jets domestically. The threat comes amid escalating tariffs between the United States and Canada that could see American business jets face new protectionist barriers. Trump's post on Truth Social sparked a flurry of political commentary, the absence of formal responses from Bombardier or the White House, and added another wrinkle to a trade war that already pits the two countries on 700+ tariffed items. On Monday, Donald Trump posted a fiery message on Truth Social calling on Canadian airplane manufacturer Bombardier to stop selling its aircraft in the United States unless the company begins building them on American soil. "NO MORE SELLING BOMBARDIER IN THE UNITED STATES! Their products aren't good enough!" the former president insisted in a blunt statement. Trump cited the fact that more than half of Bombardier's revenue comes from the U.S. market and accused Canada of favoring domestic rivals, saying, "If they want our Market, they must build here, and stop treating America like a 'piggybank.'" His tone was unequivocal: buy American, fly American, and "sail on Lake America. " The demand follows a series of escalating trade tensions between Washington and Ottawa. The Canadian government announced that a new set of tariffs will take effect on Tuesday, covering more than 700 U.S. products, some with rates as high as 50 percent. These men‑on‑mirror duties match the Trump administration's own tariffs on Canadian goods, ranging from hockey sticks to tongue depressors.Bombardier, a key exporter to the United States, has been caught in the cross‑fire as a symbol of Canada's industry's influence over the North American marketplace. Trump's statement echoes a February post in which he warned that the U.S. would decertify Bombardier's Global Express business jets and impose a 50 percent import tariff on all aircraft manufactured in Canada until the country certified U.S. rival Gulfstream models.The rumors never materialized, as Canada quickly certified several Gulfstream models-including the G500, G600, G700 and G800-which helped cool the dispute until Trump's latest threat. Now, the former president has re‑lifted the hammer, aligning his call with a broader campaign against Canadian policy that he says is treating America as a "piggybank." Bombardier has issued no formal response to Trump's July admonition. An email inquiry to the Canadian company was unanswered, and calls to the White House were also redirected to Trump's own post. Although the company does not publicly disclose its sales data, industry figures suggest that more than half of the firm's fleet, which includes more than 5,100 aircraft, flies in the United States.Its U.S. operations are substantial, boasting an American headquarters in Wichita, Kansas, that houses a service center, flight‑test facility and defense arm, as well as over 3,000 jobs at nine major facilities and support for thousands more through 2,800 U.S. suppliers. The saga also reveals the customer base that makes Bombardier's jets a high‑profile luxury.Celebrities such as Oprah Winfrey, Jay‑Z, Beyoncé, Kylie Jenner and Mark Cuban own or frequently use Bombardier jets, while corporate executives and charter operators also form an important segment of the market. Private jet ownership often costs tens of millions of dollars, with ongoing maintenance, crew, insurance and other operating expenses further necessitating charter and fractional‑ownership arrangements.According to research by wealth‑intelligence firm Altrata, 62 of every 100 ultra‑high‑net‑worth private‑jet owners are corporate executives, underscoring the importance of Bombardier's product line to the business jet sector. Industry watchers note that Bombardier's key competitors-Gulfstream, Dassault Aviation and Embraer-cannot easily absorb all of Bombardier's potential U.S. customers should trade barriers rise. This threatens both Bombardier's revenue stream and the 3,000 American jobs that depend on the company's presence.The trade dispute may also reverberate across the broader aerospace community as sanctions and shifting export policies alter the landscape of international aircraft manufacturing. Trump's most recent outburst signals an intent to press further on Canada's trade stance, potentially heralding more rigorous trade barriers between the two nations and a continuation of protectionist policies that have already impacted hundreds of consumer goods. Policymakers and industry analysts will be monitoring the reaction of both governments.While the White House has yet to comment substantively, and Bombardier remains quiet, it appears that the United States will maintain a hard line against Canadian aerospace imports if the company does not shift production to the U.S. The situation illustrates how trade disputes can quickly spiral into high‑profile rhetoric, influencing not only corporate strategies but also the operating costs of luxury goods and the livelihoods of thousands of employees in the high‑tech aviation sector
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