Social Media Giants Clash: Alex Cooper and Alix Earle Ignite Public Feud A public spat has erupted between prominent social media personalities Alex Cooper and Alix Earle, with accusations of passive-aggressive behavior and the involvement of fellow influencer Brianna LaPaglia escalating the online drama. What began with Cooper calling out Earle for alleged veiled criticisms has spiraled into a public debate about authenticity, personal relationships, and the nature of online influence. The digital landscape is currently abuzz with a high-profile disagreement between two of social media's most influential figures: Alex Cooper, the powerhouse behind the immensely popular podcast Call Her Daddy, and Alix Earle, a viral sensation known for her 'get ready with me' videos. The conflict, which initially simmered online, has now boiled over into a public spectacle, drawing the attention of millions of followers across various platforms. The dispute began when Cooper, in a direct address, accused Earle of engaging in passive-aggressive behavior online, specifically by resharing content that seemed to subtly target Cooper. This accusation, posted on Monday, set the stage for an escalating exchange over the next few days. By Wednesday, the situation had intensified with the introduction of another prominent online personality, Brianna LaPaglia, also known as Brianna Chickenfry and a podcaster with Barstool Sports. Cooper explicitly stated that LaPaglia was contributing to what she perceived as a malicious online narrative, or a 'dog pile,' by labeling Cooper a 'mean girl.' This brought a third influencer into the fray, expanding the scope of the public discourse. Alex Cooper has cultivated a massive following through her podcast, Call Her Daddy, which is renowned for its candid discussions on relationships, dating, and navigating early adulthood. Her brand, built under the Unwell Network, a division of Trending, a media company she co-founded with her husband Matt Kaplan, has garnered millions of loyal listeners, affectionately known as the 'Daddy Gang,' who rely on her for advice and relatable content. Alix Earle, on the other hand, experienced an meteoric rise in popularity during her time as a student at the University of Miami in 2023, largely due to her viral 'get ready with me' videos. She has since amassed a substantial following, with 8.4 million followers on TikTok and 5.5 million on Instagram, establishing herself as a significant force in the influencer space. Interestingly, Earle was previously associated with Cooper's Unwell Network, even co-hosting a podcast called Hot Mess. However, this partnership proved to be short-lived, with Earle departing the network last year. This departure occurred after astute fans noticed a perceived distancing between the two women. For a period, the separation appeared amicable and professional, with neither woman publicly addressing any underlying tension. This week's public confrontation marked the first instance where either of them openly discussed any form of feud or disagreement. Cooper, in her video, directly challenged Earle, demanding specificity and urging her to articulate her grievances without resorting to indirect methods. She stated, I got to call you out here. You’re going to need to get specific and just say what you got to say about me. There’s no NDA. No one is stopping you. Stop hiding behind other people and just say it yourself. What’s the beef? Cooper further alleged that Earle was constructing a fabricated narrative, one that she described as significantly more sensational than the actual events. Addressing Earle directly, Cooper declared, I know what happened, and so do you. I have nothing to hide when it comes to you and me. So unless you actually have something to say, I’m out. This is over. Earle’s initial public response to Cooper’s video was a seemingly nonchalant reaction, where she appeared to laugh at a portion of the video and later commented, Wait, that just literally made my whole day. This reaction led some observers to speculate that the entire exchange might be a calculated publicity stunt, leveraging the substantial followings of both creators to generate buzz for their respective entrepreneurial ventures and products. However, Cooper's subsequent Instagram story on Wednesday appeared to refute this notion, directly addressing Brianna LaPaglia. Cooper expressed her dismay at the alleged 'girl on girl s---' and emphasized that she and LaPaglia had never met in person. She then shared screenshots of direct messages exchanged over the years, which seemingly portrayed a friendly rapport. (It is important to note that NBC News has not independently verified the authenticity of these screenshots.) Cooper captioned these, So speaking of mean girls... I have never met you in my life. What I just showed is the only interaction we’ve ever had. And you hate me? Wow. Please go back and read the dms. That has never been the nature of our relationship. She concluded this statement by reiterating her stance on the alleged feud with Earle, firmly stating, Now back to Alix. And no this is not a pr stunt. LaPaglia, however, quickly countered Cooper’s narrative with her own video. She asserted that the direct messages shared by Cooper predated her discovery of what she described as 'everything about this girl.' LaPaglia also strongly criticized those who posited the entire saga as a publicity stunt, urging them to exercise critical thinking: 'get a brain cell.' She explained her involvement by stating that she works at Barstool and was introduced to Alex Cooper by Dave Portnoy. LaPaglia claimed to have been a fan of Cooper before experiencing what she termed the 'wrath of f---ing Alex Cooper and what she does to people and how she treats people.' She further elaborated that Alix Earle had confided in her, sharing details of everything that transpired between Cooper and Earle two years ago at the Super Bowl. Based on Earle's account, LaPaglia characterized Alex Cooper as a 'very, very mean person.' Representatives for Cooper, Earle, LaPaglia, and Portnoy did not immediately respond to requests for comment. The unfolding drama continues to captivate online audiences, highlighting the intense scrutiny and public nature of influencer relationships and conflicts