ThredUp’s 2026 Resale Report predicts significant growth in the secondhand market, estimating it will reach $393 billion globally by 2030. This expansion is projected to occur at twice the pace of the overall apparel market.

Secondhand Market Outpaces Traditional Retail

Despite potentially receiving less industry attention recently, the secondhand market continues to demonstrate strong momentum. The global secondhand apparel market grew by 13 percent last year, significantly outpacing the nearly flat sales experienced by the new apparel market.

Growth Projections and Key Trends

Between 2025 and 2030, the secondhand market is anticipated to grow at a compound annual rate of approximately 9 percent. This growth is four times faster than overall retail, and is expected to capture a substantial share from traditional fashion sellers, reaching $78.8 billion by 2030.

Supply and the 'Resale Natives'

James Reinhart, speaking about the report’s findings, emphasized the durability of the resale market. He noted the increasing adoption of resale by younger generations and the resulting gains in market share. “You’re starting to see that,” he said. “It’s playing out a lot the way we thought.”

Reinhart highlighted that the primary constraint on the resale market is the supply of secondhand goods, not consumer demand. The sector is now shifting from focusing on acquiring goods to competing for them.

The Rise of a New Consumer

ThredUp identifies a growing segment of consumers they call “resale natives” – individuals who grew up shopping secondhand. Reinhart suggests that as this demographic gains more purchasing power, up to 80 percent of their wardrobes could eventually be comprised of secondhand items. He also noted that once consumers try resale, they are likely to continue doing so.

Lessons from Off-Price Retail

Reinhart drew parallels to the growth of off-price retailers like TJ Maxx, noting that similar businesses often experience a period of slow growth before a significant surge in popularity, particularly during economic downturns. Shares of ThredUp saw a 3.4 percent increase on Wednesday, trading as high as $12.28 over the past year.

Discovery and Digital Channels

The report also indicates a shift in how consumers discover secondhand items. Nearly half of all resale activity is now occurring across social media feeds and other digital channels, moving away from dedicated resale platforms.