Rolls-Royce has unveiled its exclusive Coachbuilt Collection, a new initiative pairing highly personalized vehicle commissions with unique, invite-only experiences for its discerning clientele.

What is the Coachbuilt Collection?

The Coachbuilt Collection centers around original, road-legal vehicles developed by Rolls-Royce’s dedicated in-house coachbuilding division. This allows for an unprecedented level of customization and exclusivity.

Access and Participation

Participation in the Coachbuilt Collection is reserved for Rolls-Royce clients and will be facilitated through the British automaker’s global network of private offices. This ensures a personalized and discreet experience for each customer.

Bespoke Commissions and Experiences

Rolls-Royce emphasizes that each Coachbuilt Collection vehicle will be a unique creation, tailored to the individual preferences of its owner. The accompanying experiences are designed to complement the bespoke nature of the vehicles.

The first Coachbuilt Collection vehicle, Boat Tail, was previously revealed and exemplifies the level of artistry and personalization offered. Further details on upcoming Coachbuilt projects have not been disclosed.

Image credit: Rolls-Royce