Following the recent emphasis on protein in US dietary guidelines, spearheaded by Health Secretary Robert F. Kennedy Jr., one journalist decided to put the “Make America Healthy Again” (MAHA) agenda to the test. The experiment involved consuming nothing but foods and supplements marketed as high in protein for seven days.

The 'Historic Reset' and the Rise of Protein

Earlier this year, the US Department of Health and Human Services (HHS) announced a “historic reset” of dietary guidelines, prioritizing protein. Kennedy has actively promoted this shift, visiting establishments known for protein-rich foods and advocating for protein to be “at the center of the American plate.” This has led to a surge in high-protein products appearing in restaurants and stores.

A Challenging Culinary Journey

The journalist’s experience was far from enjoyable. It began with a disastrous attempt to consume Ghost’s Nutter Butter–flavored whey protein powder, resulting in vomiting within an hour. The experiment quickly revealed the challenges of relying solely on processed, protein-enhanced foods.

Man Cereal and Other Disappointments

The week included trying “Man Cereal,” a maple bacon-flavored product costing $27 for a box, which was described as “offensively artificial” and difficult to chew. Other options, like Protein Boostin’ Pop-Tarts and Kodiak Cakes French toast sticks, offered minimal protein gains compared to a standard breakfast.

Fast Food and Protein 'Hacks'

Lunches and dinners involved navigating protein-focused menus at fast-food chains like Chipotle, Subway, and Jack in the Box. These often felt like compromises, with items like Chipotle’s “protein cup” (a cup of plain chicken) and Subway’s “protein pockets” offering little culinary satisfaction. The journalist noted the lack of other customers ordering these specialized items.

The Search for Protein in Beverages

The journalist also explored protein-infused beverages from Starbucks and Dunkin’, finding them unappealing. Attempts to consume protein water and a Slate Milk protein shake proved equally disappointing. A Clear Protein Soda, described as tasting like cough syrup, yielded only 10 grams of protein.

Expert Concerns and Nutritional Reality

David Seres, a clinical ethicist and former director of medical nutrition at Columbia University Medical Center, emphasized that most people already consume enough protein without actively trying. He questioned Kennedy’s claims of a past “war on protein” and expressed concern over the federal recommendation to consume 1.2 to 1.6 grams of protein per kilogram of body weight daily, citing a lack of adequate scientific proof.

The Impact on Well-being

The journalist experienced negative physical effects, including queasiness, constipation, and increased body odor. Runs felt sluggish, and socializing became unappealing. The experiment highlighted how prioritizing protein at all costs can detract from overall well-being.

A Marketing Ploy?

Seres suggested that the proliferation of protein-enhanced products is a marketing tactic, making unhealthy foods appear healthier. The journalist concluded that while increasing protein intake is possible, the current trend often relies on cynical repackaging and minimal protein additions, ultimately failing to deliver on its promises.