Kristi Noem's PR Response Led by Corey Lewandowski

Former South Dakota Governor Kristi Noem is reportedly relying on Corey Lewandowski to navigate a public relations crisis following reports about her husband, Bryon Noem’s, personal life. Lewandowski, rumored to be having an affair with Noem, is acting as her de facto chief of staff during this challenging time.

Husband's 'Bimbofication' Fetish Revealed

The crisis stems from the revelation of Bryon Noem’s involvement in a fetish known as “bimbofication,” which involves roleplaying as a hypersexualized Barbie doll. Hundreds of messages obtained by the Daily Mail detail Bryon Noem’s interactions with adult performers, reportedly involving payments of thousands of dollars.

Bryon Noem Plans to Speak Out

Bryon Noem indicated he intends to share his perspective on the situation, potentially complicating any PR strategy developed by Noem and Lewandowski. He stated, “I will at some point. Today is not the day. I appreciate your heart.” He reportedly adopted an online persona as a “bimbo,” complete with artificial enhancements and revealing clothing.

Lewandowski's Living Arrangement and Past Allegations

Sources report that Lewandowski, 52, has moved into damage-control mode and is currently living with Noem, 54, at a military base house in Washington, D.C., typically reserved for the top Coast Guard official. Rumors of a years-long affair between Noem and Lewandowski, who is married with children, have persisted for some time.

Previous Claims of Knowledge

Noem has faced claims that she was aware of her husband’s secret life, with reports suggesting she told a reporter last year that her husband was gay. These revelations contrast sharply with the couple’s publicly projected image of traditional values.

Background on the Noems

Kristi and Bryon Noem have been married since 1992, when Kristi was a 20-year-old college student. They have three children: Kassidy, Kennedy, and Booker, all adults. The couple currently resides rent-free in the Coast Guard commandant’s house at Joint Base Anacostia-Bolling, a living arrangement initially justified by a DHS spokesperson citing safety concerns. Noem previously earned over $200,000 annually as secretary and has an estimated net worth of $5 million.