Meta is currently testing a new premium subscription service for Instagram, tentatively named "Instagram Plus." This initiative has been observed by users in both the Philippines and Mexico in recent days.

Exclusive Features of Instagram Plus

Social media consultant Matt Navarra detailed several features exclusive to this potential subscription tier. These additions primarily focus on enhancing the user experience with Instagram Stories.

Subscribers may gain the ability to establish multiple distinct audiences for their Story posts. Furthermore, users could gain the capability to search through the list of individuals who have viewed their Story.

Other noted benefits include extending the lifespan of Stories beyond the standard 24-hour limit and creating specialized "spotlight" Stories. The service also reportedly includes a new reaction option called “super hearts” for engaging with Stories.

Meta Confirms Limited Test Phase

A Meta spokesperson confirmed to Engadget that Instagram Plus is indeed in a trial phase, currently active in “a few countries.” The spokesperson also highlighted a specific preview functionality.

This preview option would allow a user to view another person's Story without appearing in that user's viewer list. This feature allows for discreet viewing of content.

Market Context and Comparison

The structure and offering of Instagram Plus appear closely modeled after Snapchat+, which launched in 2022. Snapchat+ has since become a significant source of non-advertising revenue for its parent company.

The introduction of a paid tier suggests Meta is exploring new revenue streams beyond its traditional advertising model for its popular platforms.