Meghan Markle posted a series of intimate photos and a short kitchen video from her Montecito estate, highlighting family time with Prince Harry, Archie and Lilibet. The cheerful domestic showcase arrives as a data leak shows the As Ever brand struggling with a massive surplus of inventory.

Meghan’s Montecito garden video shows family life

In a black‑and‑white carousel, Prince Harry is seen chasng seven‑year‑old Archie across the lawn with an oversized soccer ball, while a separate frame captures the couple in a tender embrace. A behind‑the‑shoulder clip then walks viewers through the Duchess’s kitchen, where she chops an onion beside cheese, garlic, beef and canned tomatoes, ending with a smile to the camera. The post also includes a brief glimpse of five‑year‑old Lilibet’s “B is for Beyoncé” T‑shirt and a beagle named Guy napping on a stone path.

Signature Fruit Spread Box listed 137,465 units unsold

According to a January website glitch, the As Ever online store displayed more than 650,000 items still in stock, with the Signature Fruit Spread Box alone showing 137,465 units available.. The jam‑centric product line, launched in 2025, was meant to position the Duchess as a lifestyle entrepreneur, yet the sheer volume of unsold stock suggests demand has not met expectations.

Website traffic under 400,000 US visitors since Jan

Data reported by the glitch analysis indicates the As Ever site has attracted just under 400,000 American visitors since the start of the year. While the figure sounds sizable, it pales in comparison to traffic benchmarks for comparable boutique food brands, raising questions about the brand’s reach and marketing effectiveness.

What does the January glitch reveal about As Ever's sales?

The glitch exposed not only inventory levels but also a lack of transparency around sales performance. As the report notes, the brand’s public statements have been silent on actual sell‑through rates , leaving observers to infer sluggish sales from the surplus numbers. Moreover, the glitch did not disclose any regional breakdowns, so it remains unclear whether certain markets are performing better than others.

Who is behind the brand’s marketing strategy?

While Meghan is the public face of As Ever, the source does not identify the retail partners or supply‑chain managers responsible for inventory decisions. This opacity fuels speculation that the Duchess’s team may be relying on third‑party distributors, a factor that could complicate efforts to clear excess stock.

As the Duchess continues to curate a picture‑perfect family narartive,the juxtaposition with the brand’s commercial challenges underscores a tension between personal branding and entrepreneurial reality .