Loblaw Notifies 2 Million Canadians Affected by March Data Breach Loblaw is notifying about two million Canadians whose personal information was exposed in a March data breach, offering free credit monitoring and identity restoration services through TransUnion. Loblaw says it is starting to notify about two million Canadians who were affected by a data breach in March with specifics about which personal information of theirs leaked. The grocery retailer is contacting affected consumers directly about the breach, which may have revealed data including their name, email address, home address, date of birth, loyalty card number, certain purchase order details and partial payment card information. The company says the extent of the leak is different for each person, meaning not all types of information were involved for every customer.Credit Monitoring Services OfferedLoblaw is also advising customers on next steps and asking them to beware of unexpected emails, calls or texts. As part of its response, Loblaw is offering complimentary credit monitoring and identity restoration services through TransUnion to affected customers. The company said in March that it detected suspicious activity on its IT network and determined an unauthorized third party had accessed some basic customer information, but it did not disclose how many customers were affected at the time.Loblaw says it conducted a detailed investigation, notified law enforcement and regulatory authorities, and strengthened its security systems. The company did not provide further details about how the breach occurred or what specific security measures were implemented. Loblaw Companies is listed on the Toronto Stock Exchange under the ticker symbol L. The breach notice comes as the company continues to face scrutiny over its handling of customer data and privacy. Richard Dufresne is the chief financial officer at Loblaw Companies.Loblaw has previously said it takes the protection of customer information seriously and is committed to transparently communicating with those affected. The company has not said whether it has received any reports of fraud or identity theft linked to the breach. Customers who receive a notification are being urged to review the information provided and to monitor their accounts and credit reports for any suspicious activity.Scam Warning Issued To CustomersLoblaw says it is offering support to affected customers and has set up resources to answer questions about the breach. The company is also reminding customers that it will not ask for sensitive information such as passwords or full payment card numbers in an email or text message. Anyone who receives a suspicious communication claiming to be from Loblaw is advised to contact the company directly through official channels.The breach is one of several high-profile data incidents affecting Canadian companies in recent years, raising concerns about the security of personal information held by large corporations. Privacy experts say consumers should be vigilant about monitoring their financial accounts and personal data, especially after a breach involving partial payment card information. Loblaw has not commented on whether the breach has had any impact on its operations or financial performance.The company is expected to continue notifying affected customers in the coming weeks.