French luxury conglomerate Kering has officially launched its inaugural Creative Residency for Artisanship, Fashion, and Technology (CRAFT) program. This new initiative is specifically designed to cultivate and support exceptionally talented young designers within the industry.

The Inaugural CRAFT Cohort Announced

The program welcomes ten emerging designers who represent a broad spectrum of creative expertise. These selected talents are:

  • Yu Gengyi
  • Xia Rong
  • Longhong Ziwei
  • Zhong Zixin
  • Hu Nan
  • Cai Jiaen
  • Qi Yueqi
  • Wang Fengchen
  • Xu Hao
  • Donghui Wei

Kering's Commitment to Future Talent

The CRAFT residency underscores Kering's dedication to nurturing the next wave of luxury professionals. It offers a unique platform for participants to refine their skills and explore novel integrations of craftsmanship, design, and technology.

This initiative is a key component of Kering’s wider strategy focused on promoting creativity, driving innovation, and advancing sustainability within the luxury market. Participants gain access to Kering's extensive global network, including mentorship from leading artisans, designers, and technologists.

Program Focus: Craftsmanship Meets Technology

The selected designers will undergo a comprehensive curriculum designed to be transformative. This includes hands-on workshops, specialized masterclasses, and collaborative projects aimed at challenging traditional craftsmanship boundaries.

Designer Profiles and Expertise

Each participant brings a distinct creative vision to the residency:

  • Yu Gengyi: Known for intricate detail and innovative material use.
  • Xia Rong: Specializes in sustainable design methodologies.
  • Longhong Ziwei: Recognized for an avant-garde approach to silhouette.
  • Zhong Zixin: Celebrated for mastery in textile manipulation.
  • Hu Nan: Explores themes related to cultural identity in design.
  • Cai Jiaen: Fuses traditional aesthetics with contemporary elements.
  • Qi Yueqi: Focuses on the intersection of fashion and technology.
  • Wang Fengchen: Skilled in digital design and prototyping techniques.
  • Xu Hao: Brings expertise in luxury accessories and craftsmanship.
  • Donghui Wei: Characterized by refined elegance and meticulous detail.

Curriculum Structure and Sustainability Goals

The curriculum is structured to provide deep insight into design, technology, and artisanal techniques. Designers will learn directly from Kering's master artisans and attend masterclasses led by industry experts.

A significant emphasis is placed on sustainability, encouraging designers to explore responsible materials and production methods. Furthermore, the program integrates technological advancements, teaching participants to leverage tools like 3D modeling, virtual reality, and AI to enhance their creative output.

Through collaborative projects, guest lectures, and networking events, the CRAFT program seeks to build a creative ecosystem that champions experimentation and excellence. Kering views this residency as a strategic investment in shaping a more vibrant and diverse future for the luxury sector.