Hyundai Previews Radical Ioniq Design Shift

Hyundai is preparing to reveal a dramatically new aesthetic for its future Ioniq electric vehicle models. The automaker has confirmed the development of two concept cars, internally named Earth and Venus, with a single image showcasing both vehicles.

First Look at the Concepts

The released image offers glimpses of both concepts. One depicts a silver-colored, cab-forward vehicle with substantial wheel arch cladding, potentially hinting at a future SUV offering. This model features a distinctive new lighting graphic resembling intersecting lines, a departure from the ‘pixel’ signature seen on the Ioniq 5, Ioniq 6, and Ioniq 9.

A New Lighting Language

The second preview showcases the rear of a gold-colored vehicle, appearing to be a fastback coupé. While its exact body style remains unconfirmed, the image highlights another departure from the pixel lighting design. Both concepts emphasize triangular forms and aerodynamic efficiency.

Aerodynamics and Design Cues

Key design elements visible on both concepts include a strong emphasis on triangular shapes and aerodynamic features. The silver vehicle boasts a low-set scuttle, while the gold car incorporates a prominent lip spoiler. These details suggest a focus on both style and performance.

Potential Beijing Motor Show Debut

A teaser video released by the Hyundai Group includes Chinese text at the end, leading to speculation about a potential debut at the upcoming Beijing motor show. Hyundai has not yet officially confirmed this.

Towards a More Cohesive Lineup

Hyundai Europe CEO Xavier Martinet recently discussed the company’s design strategy with Autocar. He stated the brand is working to create a stronger visual connection between its vehicles. “Maybe in the past, there was not this systematic sense of family between our vehicles,” Martinet said.

He further emphasized the importance of balance, stating, “It’s something we’re working on, but we will never do the ‘photocopier machine’ and go the other way around. We’ve seen a few brands who went maybe too far in this direction.”