Reggaeton Star Farruko Enters New Management Era

Global music artist Farruko has officially signed a worldwide 360 co-management deal encompassing both WK Entertainment and Massivo Entertainment. This strategic move aims to solidify the infrastructure supporting the artist's ongoing career.

In a released statement, Farruko expressed optimism about the partnership. "This new chapter comes with a stronger structure," he declared. He emphasized the combined strength of the team moving forward.

Building a Global Vision

Farruko noted the integral role Oscar Paniagua has played in his career development over the past several years. By adding Walter Kolm to the management team, he believes they are constructing a group focused on long-term goals and a global outlook.

Walter Kolm shared his perspective on the collaboration. He stated that Farruko is among the select artists who have significantly influenced the worldwide presence of Latin music.

Kolm added, "This next chapter is about positioning him back at the forefront, building on that legacy with intention, aligning his vision, sound, and global impact."

Strengthening International Reach

Oscar Paniagua echoed the sentiment of growth and enhanced strategy. He confirmed that partnering with Walter Kolm enables the team to fortify their global vision.

Paniagua stated that this alliance will facilitate the opening of new opportunities and the continued development of a lasting career foundation for the artist.

Farruko's Legacy and Upcoming Projects

Farruko stands as a foundational figure in the reggaetón genre. His career boasts significant chart success, including six entries on the Billboard Hot 100 chart.

Furthermore, he has accumulated 52 songs on the Hot Latin Songs chart. Notable hits include "6 AM" with J Balvin, "Calma" featuring Pedro Capó, and "Krippy Kush" alongside Bad Bunny.

The artist recently performed at the 2026 Ultra Music Festival in Miami. There, he showcased his major electronic hit, "Pepas," which dominated the Hot Latin Songs chart at No. 1 for 26 consecutive weeks in 2021. The track also topped the Hot Dance/Electronic Songs and Latin Airplay charts.

During the EDM festival appearance, Farruko also previewed an upcoming afrohouse collaboration. His next album is slated to explore the musical essence of Panama, recognizing it as the root of the reggaetón genre. This forthcoming release will feature collaborations with several prominent Panamanian artists.