Dries Van Noten is significantly broadening its beauty portfolio with the introduction of a full body care collection. This expansion follows the successful establishment of the brand's fragrance and makeup offerings.

A Natural Evolution for the Beauty Universe

Ana Trias Arraut, President of Dries Van Noten’s Prestige and Fashion Brands, stated that moving into body care was a logical progression. The goal was to translate the house's approach to scent beyond traditional perfumery into new, sensorial expressions.

Trias noted that this category offers a more immediate and tactile interpretation of the Dries Van Noten world. This launch reinforces the brand’s commitment to beauty that is both enduring and thoughtfully considered.

Commitment to Sustainability and Design

The new collection emphasizes durability and responsibility through its packaging choices. The use of glass bottles and refillable formats reflects a commitment to a more responsible approach to consumption.

This introduction brings a new dimension to daily rituals while remaining consistent with the brand’s established aesthetic and core values.

The New Body Care Lineup and Scents

The collection features body lotion, soap, and hand cream, priced at $100, $90, and $54, respectively. Products will be available both online and in Dries Van Noten boutiques.

All offerings incorporate Dries Van Noten’s hero ingredient, rosehip oil. The scents are derived from existing popular eau de parfums in the fragrance line.

Exploring the Fragrance Profiles

The three featured scent families are:

  • Soie and Amber: Based on Soie Malaquais, featuring notes of roasted chestnut and rose for its signature “silk” note.
  • Pepper and Rose: Derived from Raving Rose, starring Damask rose, followed by pink and black pepper, and a citrus/musk dry down.
  • Basil and Hinoki: Inspired by Crazy Basil, this scent includes basil, geranium floral notes, complemented by hinoki and cedarwood.

Product Experience and Performance

The body wash and lotion are housed in glass bottles with convenient pump applicators. Testing revealed that one pump is sufficient for both arms, while two pumps cover both legs.

Scent longevity varies depending on usage. Lotion alone provided about an hour and a half of strong wear before fading. Pairing the lotion with the corresponding soap yielded approximately three hours of noticeable scent.

When the body formulas were layered with their respective eau de parfums, the wear time extended to over seven hours, creating a cohesive and long-lasting fragrance experience.

Conclusion: A Highly Recommended Entry Point

The new body care offering is highly impressive, boasting chic packaging and nuanced fragrance profiles matching the original perfumes. For newcomers to Dries Van Noten Beauty, this collection is suggested as the safest and most enjoyable starting point.

The reviewer strongly recommends these products, noting that users will find the skin feels good and the fragrances are sophisticated, potentially leading to becoming a full Dries Van Noten connoisseur.