Costco's Giant Chocolate Bunny Captures Online Attention

Costco’s 10-pound chocolate Easter bunny has become a viral sensation, sparking reactions from shoppers regarding its $113 price tag, unique eating instructions, and impressive size.

Meet 'Pete the Bunny'

The warehouse retailer is offering the oversized treat, officially named “Pete the Bunny,” for $112.97 online. However, some customers report finding it in stores for prices approaching $140. The bunny is made from a combination of milk, white, and dark chocolate.

A Centerpiece and a Treat

Costco markets Pete as both a holiday centerpiece and a delectable treat. Packaging highlights its potential as a “basket showstopper” and an “egg-stagram sensation.” The box reads: “10 pounds of smooth, rich chocolate turned centerpiece, basket showstopper, and egg‑stagram sensation.”

Price Variations Across Locations

While the website lists the price at $112.97, shoppers have shared photos online showing varying in-store prices. One customer found Pete priced at $134.99, while others reported prices nearing $140. Costco has not publicly addressed these pricing discrepancies, which are common for certain items.

How to Enjoy Pete

Smash or Slice?

Due to its size, enjoying Pete isn’t as simple as a typical chocolate bunny. Costco suggests wrapping the bunny in a towel and breaking it open with a mallet, hammer, or rolling pin. Alternatively, the packaging recommends using a heated serrated bread knife for slicing.

The packaging emphasizes the experience: “First he’s admired, then he’s cracked or cut, a hop‑tastic moment that turns a bunny spectacle into shareable bites.”

Social Media Buzz

The bunny gained significant traction after being shared by the Instagram account @Costcohotfinds, amassing over 3.9 million views and 23,000 likes. Commenters expressed a range of reactions, from amusement to questioning the practicality and cost of such a large confection. Some questioned, “Who needs that much chocolate?” while others debated the value proposition: “Buy a week’s worth of groceries or a giant chocolate bunny…”

A Successful Marketing Moment

As Easter approaches, Pete the Bunny appears to be achieving Costco’s goal: attracting attention and generating buzz, whether through purchases or simply photo opportunities.