Costco Brings Back Churros to U.S. Food Courts for Limited Time
Costco has announced the return of churros to its U.S. food courts, with availability starting this month for a limited period.
Costco Brings Back Churros to U.S. Food Courts for Limited Time Costco has announced the return of churros to its U.S. food courts, with availability starting this month for a limited period. The decision, confirmed by CFO Gary Millerchip, seeks to leverage the popular snack to attract more customers, even though the company's food court operations typically run at a net zero profit. Churros are set to make a triumphant return to Costco's U.S. food courts, as announced by the company's chief financial officer, Gary Millerchip. During an earnings call, Millerchip confirmed that these beloved crispy, cinnamon-sugar-coated treats would be available for a limited time starting this month. While the food courts are not a profit center for Costco-operating under a loss-leader model to attract shoppers-the reintroduction of churros is expected to generate significant excitement among customers eager to indulge in this classic snack.
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