Costco’s famously affordable $1.50 hot dog combo has inspired an unexpected product – a limited-edition bourbon. The bourbon, dubbed ‘I Got That Dog in Me,’ quickly sold out after its release, triggering a buying frenzy and skyrocketing resale prices.

Hot Dog Bourbon: A Rapid Sell-Out

The ‘I Got That Dog in Me’ bourbon is a single-barrel offering from Rare Character, featuring Costco’s food court hot dog and soda combo on its label. The release was limited to one bottle per membership and was initially available at a Costco location in the Washington, D.C. area.

Details of the Limited Release

Priced at $85.99, the bourbon was bottled at 126.1 proof and aged for 11 years and four months. Rare Character co-founder Pete Nevenglosky confirmed to Fox News Digital that it was a single barrel release and sold out within hours. “This particular bottle was for the D.C. team only, though we have done some bottlings for the L.A. region of Costco also,” Nevenglosky stated. He also indicated plans to expand future releases.

Meme Culture and Branding Success

The bourbon’s success is partly attributed to its clever branding, tapping into popular internet culture. The phrase ‘Got that dog in me’ is slang for someone with determination and heart, commonly used in sports and online communities. Social media users praised the label as “genius” and “perfect.”

Origin of the Label Design

The hot dog-themed label originated with Costco’s D.C. team, according to Nevenglosky. Rare Character is known for its high-proof, limited-release bourbons and ryes, which have cultivated a dedicated collector base.

Resale Market Heats Up

News of the release quickly spread on Reddit and other social media platforms, with users sharing tips and expressing disappointment at missing the initial drop. The bottle’s scarcity has fueled a robust resale market, with offers ranging from $500 to $1,000.

Whiskey Quality and Consumer Reactions

Despite the novelty label, reviewers have noted the bourbon’s quality. One Redditor described tasting notes of oak, marshmallow, and spice, while another praised its long finish. Despite some skepticism, many consumers expressed a strong desire to purchase the bottle.

Rare Character’s success with this limited release suggests a continued demand for unique and collectible bourbon offerings. The company is exploring future expansions to meet this growing interest.