Cadillac Abandons Numeric Torque Badging
Cadillac has announced it will discontinue the practice of displaying torque figures in Newton-meters on the rear of its vehicles. This decision marks the end of a five-year experiment with a badging scheme that proved confusing to many customers.
The History of the Torque Badges
More than five years ago, Cadillac began adding numeric badges to its new cars, mirroring a practice used by German automakers to denote engine displacement. The intention was to highlight the torque output of each model, but the system quickly became convoluted.
How the Badges Worked (and Didn't)
Cadillac’s current strategy uses tailgate badges that loosely represent torque output. For example, the Cadillac Optiq currently features a ‘500E4’ badge, intended to indicate its electric all-wheel-drive system and 500 Nm of torque. However, the Optiq’s electric powertrain actually delivers 480 Nm of torque.
The Shift to a Simpler System
The 2027 Vistiq will be the first Cadillac model to completely eliminate the numeric badge. Torque figures were previously rounded to the nearest 50 Nm for labeling purposes. The Optiq will switch to an ‘E4’ badge, signifying its electric all-wheel-drive configuration.
Affected Models
Several other Cadillac models will also be updated with the new badging system. These include:
- CT5: Will drop the 350T and 550T designations.
- Escalade: Will remove the 600 badge.
- XT5: Will discontinue the 350T and 400T badges.
- Lyriq: Will also follow suit.
- Escalade IQ: Will also follow suit.
Turbocharged Cadillac models will now feature a ‘T’ badge to indicate their engine type. The changes apply to the entire Cadillac lineup, including the Optiq, Escalade IQ, Lyriq, and others.
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