Apple is ending production of its high-end Mac Pro desktop computer after 20 years, marking a significant change in the company’s strategy for professional users.

Strategic Shift Towards Integrated Hardware

The tech giant has removed the Mac Pro from its online store, as reported by Bloomberg and 9to5Mac. This decision reflects Apple’s broader move to streamline its product lineup and prioritize scalable devices powered by its proprietary silicon chips.

Mac Pro's Legacy

The Mac Pro, originally priced starting at $6,999, was known for its modular design and distinctive 'cheese grater' aesthetic. It served as a flagship device for professionals in fields like video editing and software development.

Focus on Scalability and Profitability

Apple is now focusing on higher-margin, integrated hardware like the Mac Studio, which offers comparable performance to the Mac Pro at a lower cost. This aligns with the company’s wider strategy of controlling the entire user experience and optimizing its supply chain.

No Future Updates Planned

Apple confirmed to 9to5Mac that it has no plans to develop future updates for the Mac Pro line, officially ending the era of the internally expandable Apple desktop. This change coincides with Apple’s 50th anniversary, highlighting its evolution as a technology leader.

Proprietary Silicon and Innovation

The shift towards proprietary silicon allows Apple to deliver better performance and power efficiency across its product line. The company’s focus on in-house chip design and manufacturing provides greater control over product roadmaps and faster integration of new technologies.

Apple shares saw fractional gains during afternoon trading, despite being down approximately 6.2% since the start of the year. Fox Business has reached out to Apple for further comment.