American Express (Amex) has officially been designated as the official payments partner for the National Football League (NFL). This significant partnership will roll out exclusive benefits and unique experiences for fans across both the pre-season and post-season schedules, including the NFL International Games.

Expanding Amex's Sports Portfolio

This new agreement builds upon American Express's existing extensive roster of sports partnerships. The company currently collaborates with over 50 sports leagues, venues, teams, and events globally.

Existing Partnerships Highlighted

Amex’s current collaborations include major entities such as Formula 1, the NBA, the WNBA, the U.S. Open for tennis, and the men’s and women’s U.S. Open golf championships.

The company recently expanded its footprint by becoming the official payments partner for MetLife Stadium, home to the New York Giants and Jets. Furthermore, Amex partnered with Mercedes-Benz Stadium (Atlanta Falcons and Atlanta United) and an inaugural partnership with a new National Women’s Soccer League team.

Exclusive Fan Benefits and Activations

American Express plans to enhance fan engagement through tangible on-site benefits. For major events like the NFL Draft in Pittsburgh, Amex will host pop-up experiences for fans.

Card members will also receive practical advantages, such as priority lane access at select NFL-operated experiences. The deal will also leverage Amex's global network to expand the NFL's international reach.

International Game Access

A key component of the partnership involves Amex presale ticketing for all league-owned International Games. This local activation is designed to deepen engagement where the NFL plays abroad.

Launch of Co-Branded Credit Card

Later this year, the NFL and American Express will jointly introduce a new credit product tailored for U.S. fans. This card will be named the NFL Extra Points American Express credit card.

The new card will offer card members enhanced opportunities to earn rewards specifically on purchases like game tickets and official merchandise.

Executive Commentary on the Collaboration

NFL Perspective

Renie Anderson, the NFL's executive vice president and chief revenue officer, stated that the partnership injects further momentum into the league's goal of delivering world-class fan experiences.

Anderson noted the collaboration will expand access to unforgettable moments, spanning from international games to tentpole events like the Super Bowl. She added, “American Express has a proven track record of elevating major moments.”

American Express Rationale

Elizabeth Rutledge, Chief Marketing Officer at American Express, emphasized that sports are integral to the company’s legacy and commitment to card members.

Rutledge cited internal survey data showing that 80 percent of consumer card members identify as sports fans, with 70 percent being NFL fans. She concluded, “Partnering with the NFL is a natural extension for us and our commitment to delivering meaningful perks, exclusive access and elevated experiences.”