Summer House personality Amanda Batula has launched a charitable partnership with the fashion and lifestyle brand, Flower by Edie Parker. The collaboration centers around a T-shirt designed to raise funds for cannabis criminal justice reform initiatives.

Charity Collaboration for Cannabis Reform

Batula participated in a photoshoot promoting the new merchandise for Flower by Edie Parker. The brand, known for its chic smoking paraphernalia, celebrated women who openly embrace cannabis culture.

In a marketing email, the brand stated, “Because nobody appreciates good bud, great boobs, and a perfect tee quite like Amanda Batula. We’re celebrating women who love weed and wear it proudly.”

Supporting the Last Prisoner's Project

A significant portion of the sales from this collection is earmarked for a vital cause. Specifically, fifteen percent of all proceeds will directly support the Last Prisoner’s Project.

This non-profit organization is dedicated to advocating for and achieving cannabis criminal justice reform across the country. Batula posed for the campaign, leaning into her public reputation regarding cannabis use.

Navigating Public Image and Business Ties

Batula’s involvement in the campaign plays directly into her public image, which has recently been a source of tension with her husband, Kyle Cooke, on Summer House. Cooke has expressed disapproval of her smoking habits on the show.

One recent episode featured Cooke complaining that their shared apartment smelled “like a frat house” due to the smoking. This dynamic adds a layer of context to Batula’s latest public venture.

Business Involvement and Recent Ventures

Despite the on-screen disagreements, Batula has also been involved in Cooke’s business ventures. The Amanda Batula Swim founder assisted Cooke in launching a THC-infused drink line, named Flowerboy, for his Loverboy alcohol brand.

This launch occurred in December 2024, further intertwining her public persona with the cannabis industry, even as her personal habits remain a topic of discussion on the Bravo series.