Alaska Airlines Unveils New International Business Class

Alaska Airlines has announced a significant upgrade to its international business class service, featuring lie-flat suites and a host of premium amenities. The new experience will debut this spring on the airline’s Boeing 787-9 Dreamliners, as Alaska expands its international routes to Europe and Asia.

Lie-Flat Suites and Enhanced Comfort

At the heart of the new offering are fully lie-flat suites, designed with privacy doors and direct aisle access for every passenger. Each suite will convert into a bed and includes an 18-inch high-definition screen, wireless charging capabilities, and noise-reducing headphones. Passengers will also have access to a library of over 1,500 movies and shows.

Elevated Dining Experience

Alaska Airlines is placing a strong emphasis on its onboard dining experience. Menus will be tailored to each route, featuring regionally inspired dishes such as pasta carbonara with roasted chicken on flights to Rome and gochujang chicken on routes to Incheon.

Dining Details

  • Service begins with an upgraded fruit and cheese platter.
  • A selection of wines, champagne, cocktails, and craft beer will be available.
  • Dessert options include Salt & Straw ice cream.
  • Pre-arrival meals are customized to the destination.

Premium Amenities and Lounge Access

Additional touches include bedding designed in partnership with Pacific Northwest brand Filson and amenity kits stocked with skincare products and travel essentials. Passengers flying in international business class will have access to Alaska’s airport lounges, as well as Oneworld partner lounges worldwide. Top-tier loyalty members will also gain access to select international first-class lounges.

Expanding International Routes and Connectivity

Alaska plans to equip its Dreamliner fleet with SpaceX’s Starlink internet later this year. The rollout coincides with the airline’s expansion from Seattle, with new service to Rome launching April 28, London on May 21, and Reykjavík, Iceland, on May 28. Flights to Seoul are scheduled to begin in April, with Tokyo service expected later in the year.

Financial Context

The unveiling of the new business class comes as Alaska Airlines anticipates a larger first-quarter loss. This is attributed to rising jet fuel prices and a decrease in demand due to unrest in Puerto Vallarta, Mexico, and flooding in Hawaii. The airline estimates fuel prices will negatively impact earnings by at least 70 cents per share. Shares of Alaska Air Group closed up 2.3% on Wednesday but are down over 25% year-to-date.

Andrew Harrison, executive vice president and chief commercial officer at Alaska Airlines, stated, “When we debut our new product this spring, it will raise the bar and redefine long-haul travel, while continuing to deliver the remarkable care that sets Alaska apart on the global stage.”