The Valley of the Sun is set to host the thrilling conclusion of the NCAA Women’s March Madness tournament. The Final Four games are scheduled for April 3 and 5 at Phoenix’s Mortgage Matchup Center. This year's event features the four dominant No. 1 seeds who successfully navigated the grueling first four rounds.

Elite Matchups Set for Phoenix Showdown

UConn vs. South Carolina: A Championship Rematch

The first semifinal pits Azzi Fudd and Sarah Strong’s UConn Huskies against Joyce Edwards’ South Carolina Gamecocks. This contest is a highly anticipated rematch of the 2025 National Championship game.

Fans will recall that UConn secured a decisive victory last April, routing the Gamecocks with a final score of 82-59. Despite that history, oddsmakers currently list UConn as a 6.5-point favorite, but South Carolina is noted as being particularly hungry for redemption this season.

Texas Faces UCLA in Second Semifinal

Following the opening game, Madison Booker’s Texas Longhorns will compete against Taina Mair’s UCLA Bruins. Both programs are making repeat appearances in the Final Four after being bested in the previous year’s tournament.

Securing Your Seat: Ticket Information

For those eager to witness the action live from the stands, last-minute tickets are currently available. At the time of this report, the lowest price found for an all-sessions pass was being tracked.

An all-sessions pass grants access to both Final Four contests as well as the subsequent National Championship game. Please note that featured pricing is subject to change and deals may expire.

How to Watch the March Madness Games

For fans planning to watch from home, a bar, or the office, tuning in should be straightforward this year. Viewers are advised to check their local listings in advance to confirm the broadcast details for the specific games they wish to follow.

Record-Breaking Audience Growth in Women's Sports

Data indicates a massive surge in interest surrounding the women’s tournament. UConn women’s games are showing significantly higher first-time buyer rates compared to the men’s team, with some sessions approaching 30% new attendees.

Overall demand for women’s team tickets has grown by an astonishing 15 times since 2023. This growth is compounding rather than peaking, evidenced by consistently high first-time buyer rates.

Creating a Distinct Fan Base

Analysis suggests the men’s and women’s tournaments are cultivating separate audiences. StubHub data reveals virtually zero overlap between ticket buyers for the two tournaments.

This signals that the interest in women’s sports is not borrowing from existing fans but is successfully creating its own dedicated following. This trend demonstrates how top programs like UConn convert attention into tangible, real-world attendance.