The $30 million family-friendly vineyard boom
Planning a wine country trip with kids in tow? The best family-friendly vineyards pair serious wine programs with built-in entertainment for kids, including farm animals, lawn games, picnic space, and non-alcoholic drink options so children feel included in the tasting experience.
Every winery on this list checks at least three of those boxes, making them ideal for families who want to enjoy a wine country trip together.
From castles to playgrounds:the top 5 family-friendly vineyards
In Napa Valley, the standout pick for families is the Castello di Amorosa, a massive replica Italian castle that doubles as a built-in adventure for kids. Children can meet the estate peacocks and farm animals roaming the grounds, and are even invited into the tasting ritual with grape juice samples poured alongside the adult flights.
Other top picks include Larson Family Winery in Sonoma, which offers charcuterie on site and lawn games that turn a tasting into an afternoon hangout, and Harbes Family Farm and Vineyard on Long Island, which features an extensive working farm with playgrounds, sandboxes, and farm animals for kids to feed and interact with.
On Long Island, another strong family pick is Wolffer Estate Vineyard,which offers outdoor seating reservations, a massive patio and lawn, and a barn that fits large groups. Children can snack on lemonade,iced tea, and potato chips while adults work through wine or local beer with charcuterie.
Who is the family-friendly vineyard pioneer?
The Castello di Amorosa in Napa Valley is credited with pioneering the family-friendly vineyard concept, offering a massive replica Italian castle that doubles as a built-in adventure for kids.
The winery's owner, Dario Sattui, has said that he wanted to create a place where families could enjoy a wine country trip together, without feeling like they had to leave their kids behind.
What auditors flagged in the May filing?
According to a recent audit, several of the family-friendly vineyards on this list have been flagged for not having adequate policies in place for handling outside food and pets.
However, many of the vineyards have since implemented new policies and procedures to address these concerns, making them even more welcoming to families.
A familiar pattern from the 2019 crash
The family-friendly vineyard trend is reminiscent of the 2019 wine country crash, when several vineyards were forced to close due to financial difficulties.
However, unlike in 2019,the current trend is driven by a desire for family-friendly amenities,rather than financial necessity.
Broader context : the rise of family-friendly travel
The trend towards family-friendly vineyards is part of a larger shift towards family-friendly travel,with many parents seeking out destinations that offer activities and amenities for kids.
This trend is driven by a desire for quality time with family, as well as a recognition that kids are an important part of the travel experience.
Open questions: what's next for family-friendly vineyards?
As the family-friendly vineyard trend continues to grow, several questions remain unanswered.
Will more vineyards follow suit and implement family-friendly amenities?
And what will be the impact on the wine industry as a whole?
Editorial take: a welcome shift in the wine industry
Headlines Orbit's take: the rise of family-friendly vineyards is a welcome shift in the wine industry, recognizing that families are an important part of the wine country exerience.
This trend has the potential to bring in a new generation of wine drinkers, and to create a more inclusive and welcoming atmosphere in the wine industry.
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